DELIVERING THE PASSIONATE FAN ALL THE FANS YOU NEED ALL THE EXCITEMENT YOU CAN HANDLE
CYCLING SERIES & FOX SPORTS The Cycling Series and FOX CABLE SPORTS know the game and deliver the audience - offering advertisers an unbeatable connection through the power of cycling to the passionate sports fan. Unique, original series, reveals charismatic international personalities, plus dynamic, state-of-the-art coverage of national and world class events. It adds up to an unparalleled package of opportunities to reach audiences hungry for cycling action with FOX to a national audience of 75 million homes. FOX CABLE SPORTS delivers one of the world’s most recognized brands and will be adding the Cycling Series to the stable of NBA,NHL, MLB and NASCAR. The Cycling Series and FOX offer the opportunity to promote both your brand and service to one of the most affluent markets .
W A Powerful Network Station Group • Broadcast Station Model • 75+ Million Homes • 22 Regional Sports Stations • Covering 25 NBA Teams, 21 NHL Teams, 27 MLB Teams Locally • Home to NASCAR FOX SPORTS NET Owned & Operated FOX SPORTS NET Affiliated Covered by O&O and Affiliate
Cycling Series OFFERS: • 75+ Million Homes • Top 10 Rated Cable Network • Geared toward Age18-49 both M /F • with high discretionary income • Cycling Demographics • On-Site Hospitality and Promotions • Community and Charity events with athlete’s appearances • World Class Announcers Source: FSN=NHI Custom Analysis (2nd Q 2000 through 4/21); All other nets=NHI (2nd Q 2000 through 4/21) (M-F 7P-10P)
Delivering the Upscale Audience Percentage of adults 18-49 who will watch the WCS on FOX HH IncomeEducation $50,000+ 23% Graduated College Plus 4% $75,000+ 28% Attended College 11% $100,000+ 25% $150,000+ 32% Median $64,543 Occupation Executive/Admin/Mgr.19% Individual Employment Income $100,000+56%Home Ownership $50,000+53%Own Home10% Home Value $200,000+20% Home Value $500,000+39% Indices to be read as: Adults 18-49 who watch Fox Sports Net are 23% more likely to have a HH income of $50,000+ than the average adult 18-49. Source: Fall 2001 MRI Study
Targeting Your Customers Better than ESPN 178 136 $64,543 $64,279 148 125 124 122 Executives HH Income $75K+ Individual Income $100,000+ A18-49 Median HH Income Source: MRI Fall 2000
Top 5 Primetime Cable Network Rank Network HH 1 USA 2.32 2 Nickelodeon 2.18 3 TBS 1.63 4 Cartoon Network 1.62 5 Fox Sports Net 1.59 6 A&E 1.50 7 TNT 1.35 8 Lifetime 1.26 9 Discovery 1.04 10 ESPN 0.92 Source: FSN=NHI Custom Analysis (2nd Q 2000 through 4/21); All other nets=NHI (2nd Q 2000 through 4/21) (M-F 7P-10P)
Top Male Cable Network M18-49 Rank Network (000) 1 USA 606 2 TBS 492 3 TNT 398 4 Fox Sports Net 316 5 Discovery 297 6 Sci Fi 255 7 ESPN 255 M25-54 Rank Network (000) 1 USA 585 2 TBS 445 3 TNT 389 4 Discovery 341 5 Fox Sports Net 309 6 A&E 299 7 Sci Fi 292 8 TLC 264 9 ESPN 251 Source: FSN=NHI Custom Analysis (March’00); All other nets=NHI (March’00) (M-F 7P-10P)
More Than Just Commercials Ownership of Onsite Promotions The Hottest Sport in the Nation • Onsite Promotion • Marketing promotions and sales opportunities • VIP hospitality tickets • VIP credentials • Event expo space • Course-side banners • Advertising Media • Television live and taped ESPN, OLN, local affiliates ABC, NBC, CBS… • Radio • Website with weekly emails to fan base • Video clips inside the action • Online polls • Viewer polls • Online news and cycling sites • Publications and Print • Print national and regional • Spectators • Race program and promotional posters • Press releases • Sports magazines
+ National and international media coverage with substantial demonstrated ROI + Launching new products or services through the series in major national markets +Reaching new demographics via grassroots marketing campaigns +Building and tracking brand awareness programs Events in major markets such as New York, Los Angles, San Francisco, Chicago, Miami, Denver, Washington D.C., Boston, Richmond, and Atlanta ensure broadcast success. Lance Armstrong’s five straight Tour de France wins coupled with his victory over cancer, have helped spur both the public's and the media’s interest in professional cycling. The time is right to increase sales through brand recognition, visibility, and promotion via affiliation with the Cycling Series. Professional cycling has a broad multicultural appeal that receives worldwide media attention and gives its advertisers a large enthusiastic audience. Because of cycling being a lifelong activity, which appeals to children, families and adults, it reaches a large audience that goes beyond traditional demographics. Professional cycling offers its advertisers the opportunity to promote both their brand and service in one of the largest spectator sports in the world. Over 65 million people attend professional cycling events worldwide. The largest demographic in the professional cycling fan base is affluent, upscale and well educated with a medium household income of over $80,000, a medium age of 38 and 90% have attended college. Competitive cyclists must contend with speed and danger and display superhuman athleticism, creating an exciting medium to reach your desired audience. Cycling offers companies a healthy, environmentally sound, technologically innovative and highly exciting sport. Cycling Demographics
Cycling Demographics • CYCLING INFORMATION AND DEMOGRAPHICS FACTS ABOUT CYCLING* • • One of the most popular and fastest growing sports in the world • • The second most popular recreational activity in the US • • One out of every three Americans participates in the sport at some level • • Cyclists is the third largest participation sport, more than than golf, skiing, and tennis combined • TYPICAL CYCLING AUDIENCE* • • 90 million cyclists in the US • • 65 million people attend professional cycling events • • 6 million bicycle commuters • • 250,000 competitive adult cyclists in US • US CYCLIST DEMOGRAPHICS* • The average US cyclist is young and affluent: • • 85% are between the ages of 25-54 • • 63% are between 25 and 44 • • 55% are male; 45% are female • • 63% are professional managers • • 90% have attended college • • 39% have post-graduate degrees • • 52% rate their brand loyalty as high • • $80,000 Median household income for cyclist • • 50% own a truck and/or SUV • 53 % Married
Even more relevant is the fact that greater than 8.3 million of the above are avid riders–those who ride at least 52 times per year.* • 72% plan to spend $200 within a year on recreational equipment • 70% use the internet more than 5 times per week • 60% use cellular phones • 30% plan to buy a vehicle within a year • 30% plan to buy a computer within a year • 23% plan to buy a house within a year • 13% made purchases online (up 15% from the USA ave.) • 13% request product info. online (up 21% from the USA ave.) • There are 8 million plus viewers in the USA alone. The three distinct types:* • Spectators who directly view the events (Ave. Age 39) • Novice-cyclists who view events on television (Ave. Age 42) • Enthusiast-cyclists who view events on television (Ave. Age 33) • Avid cyclist are 51% more likely to be self employed in fact, • 3.4 million of the 8.3 already are. • “Cycling’s fans remain fiercely devout and frighteningly informed – as regards the nuances of their chosen sport, nobody else comes close” GQ Magazine • Sources: Velonews, Bicycle Business Journal, Bicycle Manufacturers Association of America, Bicycle Market Research Institute, Bicycle Retailer & Industry News, Cycle Press, JETRO-New York, National Bicycle Dealers Association, National Sporting Goods Association, Sporting Goods Manufacturers Association, US Dept. of Commerce Cycling Demographics
More Than Just Commercials Ownership of Onsite Promotions and Product Integration The Hottest Sport in the Nation • Community • Target local grassroots regional campaigns • Free community event, spectators take part in the action • Families drawn to the carnival atmosphere • Recreational enthusiasts of all types attend • Meet and greet local corporate and government decision-makers • Product Logo Placement • On-set placement • Featured segments of products • Segments / shows broadcast from clients location • Product displayed on location at set / race • Clothing
More Than Just Commercials Build Goodwill For Your Corporate Brand • Charitable • Headquarters and regional offices bond to fight for a cause • Athlete appearances at schools, hospitals and stores • Lasting goodwill impressions build a stronger community ADD photo!!
CYCLING SERIES AND FOX CABLE SPORTS NATIONAL NETWORK PROGRAMMING • 75 Million plus viewer base nationally • Entertaining fast-paced action while being informative • Outstanding demographics with high discretionary income • Onsite hospitality and promotions • CS works in conjunction with any corporate goals for charitable events • World class announcers • Marketing DVD’s for future sponsors • Maximize your ability to achieve publicity and prominence with your marketing budget, contact the CS to reserve your spot: • Tim Chase 415-225-4200 firstname.lastname@example.org
TAP INTO THE PASSION ALL THE FANS YOU NEED ALL THE EXCITEMENT YOU CAN HANDLE