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WELCOME F NEW MEDIA I SEE IT FIRST ON FTV ONLINE & MOBILE ADVERTISING F NEW MEDIA I SEE IT FIRST ON FTV ONLINE & MOBILE ADVERTISING INTRODUCTION - ABOUT NEW MEDIA ADVERTISING ONLINE - INTRODUCTION - FASHION TV VIDEO ON DEMAND SERVICE (VOD) - ONLINE ADVERTISING MOBILE

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slide2

F NEW MEDIA

I SEE IT FIRST ON FTV

ONLINE & MOBILE ADVERTISING

slide4

F NEW MEDIA

I SEE IT FIRST ON FTV

ONLINE & MOBILE ADVERTISING

INTRODUCTION

- ABOUT NEW MEDIA ADVERTISING

ONLINE

- INTRODUCTION

- FASHION TV VIDEO ON DEMAND SERVICE (VOD)

- ONLINE ADVERTISING

MOBILE

- INTRODUCTION

- CONTENT

- TECHNICAL INFO

slide6

INTRODUCTION

ABOUT NEW MEDIA ADVERTISING

  • To support your marketing-goals FTV offers you a worldwide
  • web-community to transport your message and all kinds of content for mobile-phones to reach your target groups. 
  • www.ftv.com
  • Our website is a worldwide-used portal for fashion and lifestyle.
  • We get almost 8 million page views and more than 870.000 visits per month. The right vehicle to transport your message! 
  • the FTV mobile portal
  • We generate every kind of fashion- and lifestyle-related content
  • for mobile phones - wallpapers, video on demand, live streaming, pictures ...
slide8

ONLINE

INTRODUCTION

  • the website www.ftv.com has 480.000 unique visitors monthly
  • visitors stay on an average 7 minutes by 11 site clicks
  • page views / month: 7,9 Mio.
  • visits / month: 862.000
  • numerous functions and features
  • are available:
  • information over the TV program
  • fashion clips, www.ftv.com/vod
  • adjustment for the FTV model awards
  • 2003: over 8 mill. votes
  • audio test of FTV CDs
  • competitions
slide9

ONLINE

FTV VIDEO ON DEMAND SERVICE (VOD)

  • The full FTV channel for VOD:
  • Style
  • Models
  • Designers
  • Parties
  • Men
  • Beach
  • Fashion
  • A chic experience:
  • bespoke content
  • content updated daily
  • a full variety of all ftv content
  • varying delivery capabilities to fit into requirements
slide10

ONLINE

ABOUT THE CONTENT

  • The FTV Video On Demand service is a dedicated content portal that captures the ‘best’ of FTV on a daily basis.
  • All content is directly from the Channel and made for Video On DemandThe portal is targeted at three main audiences:
  • IN VOGUE
  • GORGEOUS GIRLS
  • FTV MEN
slide11

ONLINE

ABOUT THE CONTENT

  • In Vogue
  • A compelling fashion channel that targets female fashionista’s and young urban people with the latest trends, styles and designers from the catwalk
  • Gorgeous Girls
  • High-end models, lingerie shows, photo shoots and dancing. This is a very popular and classy service targeted at 15-30 year old lad’s and is ultimate show-your-mates content
  • FTV Men
  • A unique look at male fashion, models and the photo shoots. This is targeted at predominately the gay market and male fashionista’s.
slide12

ONLINE

THE CATEGORIES

  • In Vogue
  • Designers at Work
  • Fashion Weeks
  • Fashion Parties
  • Hair and Make Up
  • Fashion mini Series
  • Meet the model
  • Gorgeous Girls
  • Beach Beauty
  • Catwalk Queens
  • Up Close
  • Lingerie
  • FTV Men
  • young, fashionable boys
slide13

ONLINE

A SELECTION OF CATEGORIES IN THE PORTAL

All content is made (edited/ produced) for Video on Demand

Each clip is set to funky FTV music

slide14

ONLINE

SCREENSHOTS FROM THE PRODUCTS

slide15

ONLINE

DELIVERY METHODS

  • Individual clip delivery
  • Delivery of clips on a daily/ Weekly basis via FTP
  • Full Portal
  • FTV branded site integrated into the operator service - below snap shot
slide16

ONLINE

ONLINE ADVERTISING

  • banner
  • pop-up
  • skyscraper
  • category & themes sponsoring
  • newsletter- & standalone advertising
  • product integration in the online shop
slide17

ONLINE

ONLINE ADVERTISING – prices (CpT-Comparsion)

FullSizeBanner (468 x 60 px)

€ 15,00 + VAT

HalfSizeBanner (234 x 60 px)

€ 10,00 + VAT

PopUp

€ 25,00 + VAT

PopUnder

€ 55,00 + VAT

LayerAd

€ 70,00 + VAT

Skyscraper (140 x 600 px)

€ 35,00 + VAT

ContentAd

€ 30,00 + VAT

slide19

MOBILE

INTRODUCTION

  • Fashion TV has extensive mobile capabilities working with
  • over 20 operators globally.
  • The FTV mobile portal includes wallpapers, video, ringtones and
  • added billing/ subscription functionality.
  • Through partnership with Mobix Interactive FTV is able to provide:
  • - bespoke mobile-produced content
    • - live streaming
    • - 2.5G and 3G compatibility
    • - multiple format encoding of content for handsets
    • - managed mobile sites (in multiple script languages)
    • - fully hosted sites for download and streaming
    • - integrate with operators billing functionality
slide20

MOBILE

CONTENT

  • FTV delivers special content to mobile providers, hardware producers and telephone networks worldwide.
  • formats: 24 hours / 7 days streaming
  • video on demand:
  • - 10 to 60 seconds video clips over GPRS
    • - 1 to 3 minutes video clips over UMTS
    • - “a la carte” video magazine for video streaming
  • actual themes: fantastic fashion, gorgeous boys, gorgeous girls
  • cooperation with G3 provider: watch FTV on your mobile!
slide21

MOBILE

TECHNICAL INFO: FTV Mobile Site – Delivery

FTV INGEST

FTV EDITING

Satellite Feed

Tape Backup

Bespoke Mobile Production

Browse Edit Station

Tape

Ingest Server

SAN Storage

DVD/CD-ROM

Craft Edit Station

FTP

Multi Format Transcoding to Global Operator Standards

Network

Delivery

FTP Server

Transcoding Engine

CONTENT TRANSCODING / DELIVERY

slide22

NETWORK

Streaming server

Ingest & Encode Live Stream(1)

NETWORK

Streaming server

VoD(2)

Live Feed

Ingest / Edit /

Format

NETWORK

Play-list & Streaming server

Looped

Content(3)

MOBILE

TECHNICAL INFO: FTV Mobile Site – Operational Workflow

  • Notes:
  • Live TV to Mobile
  • 12 seconds to 8 minute clips
  • 2-3 hours content
slide23
Operational Support Services available:

Fault Monitoring

Performance & Usage Monitoring

Predictive Monitoring

Syslog Monitoring

SNMP-Based Monitoring

Performance and Availability Reporting

Patch Monitoring and Notification

MOBILE

TECHNICAL INFO: FTV Mobile Site – Service Support

Mobix provides 24x7 performance monitoring for hardware, operating systems, databases and applications deployed in the hosting centre in line with standard OSS & BSS support requirements

slide24
Management Services

Inventory Management

Incident Management

Change Management

Regular Management

Vendor Management Information

Troubleshooting

Off-hour planned labour

Database and 3rd party software patches

Operating System (OS) patch

MOBILE

TECHNICAL INFO: FTV Mobile Site – Service Support

slide25

MOBILE

TECHNICAL INFO: FTV Mobile Site – Hosting Support

Mobix offers analysis reports of usage figures and pattern analysis

according to customer requirements.

Handset Usage Analysis

slide26

MOBILE

TECHNICAL INFO: FTV Mobile Site – Hosting Support

Average No. of Downloads / Streams per Week

slide27

MOBILE

TECHNICAL INFO: FTV Mobile Site – Billing

Mobix will offer an integrated Billing system designed to support multiple billing scenarios. The Billing system will utilise CDR (Call Data Record) technology based on call data passed back from the integrated operator.

Via Mobix CDR all billing methodologies will be available to operators.

Billing will be implemented via standard MT – SMS billing methodologies.

slide28

Billing Type

Billing Solution

  • Pay per View billing (PPV)
  • Pay per event (PPE)
  • Daily Usage Charge (DUC)
  • Service usage Time(SUT)
  • Transport Charging
  • Advice of Charge (AoC)
  • Tariff Bundling
  • Monthly Recurring Charge (MRC)
  • Will be implemented via

CDR based on call data passed back from the Operator into the Billing Database.

  • Applied Tariff Rules in the database will manage bundling and variable charging

MOBILE

TECHNICAL INFO: FTV Mobile Site – Billing Types & Billing Solutions

slide29

MOBILE

TECHNICAL INFO: The FTV Mobile Portal – General Info

The FTV mobile portal is divided into a number of different sections. All sections contain multimedia content such as video on demand, streaming video, wallpapers, pictures, etc.Sections of the FTV Mobile Portal

• Look of the week• Model of the week• Don´t miss• In Vogue• Babes• FTV Men• Ringtones• Wallpapers

slide30

Promotion Banner

Look of the Week

Description of clip

Model of the Week

Description of clip

Promotion Banner

Look of the Week

Don’t Miss!

Description of clip

In Vogue

Model of the Week

Ø

Babes

Ø

FTV Men

Ø

Ringtones

Ø

Wallpapers

Ø

Subscribe to FTV mobile

Ø

LIVE FTV UPDATES

MOBILE

TECHNICAL INFO: The FTV Mobile Portal – The Look

slide31

CONTACT

  • Did we arouse your curiosity?
  • Call us for more details or to develop with us possibilities
  • for your successful future campaigns and activities
  • on Fashion TV.
  • contact us:
  • Max Posch
  • fashiontv marketing
  • F.TV Programm GmbH
  • Mobile: +43 664 405 28 40
  • E-mail: marketing@ftv.com