Visual Design: C o l o r and Typography Amaris Vigil I385T Dr. Turnbull It’s Elementary http://pbskids.org/sesame/ Color and Typography Focus Communication of Information Color Basics Hue - another word for color Primary hues red, yellow, blue Saturation – intensity of color
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Hue - another word for color
Primary hues red, yellow, blue
Saturation – intensity of color
Value – lightness/ brightness added to a hue
Ex. East India - pale pink - feminine
Japan - pastels - men and women
India – white – death
Categories or Font Classification – ex serif, sans serif, script, fancy
Families – Arial, Arial Black, Arial Narrow
Leading and K e r n i n g
Justification Justification Justification
Line Length Line Length Line Length
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