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流行音樂與「星」文化. 香港非正規教育研究中心 Hong Kong Informal Education Research Centre 饒欣凌 zero. What is popular music?. Definitions placing emphasis on “popular” Definitions based on the commercial nature of popular music; embracing genres perceived as commercially oriented

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    1. 流行音樂與「星」文化 香港非正規教育研究中心 Hong Kong Informal Education Research Centre 饒欣凌 zero

    2. What is popular music? • Definitions placing emphasis on “popular” • Definitions based on the commercial nature of popular music; embracing genres perceived as commercially oriented • Identifications by general musical and non-musical characteristics

    3. Major Popular Music Genres • Jazz • R & B • Rock’n’roll • Punk • Hip Hop / Rap … etc

    4. Song Structure • Verse • roughly corresponds with a poetic stanza • Chorus • the refrain of a song which assumes a higher level of dynamics and activity, often with added instrumentation • Bridge • a bridge is an interlude that connects two parts of that song, building a harmonic connection between those parts.

    5. History of popular music in HK • 1950s - 70s - Dominated by Cantonese operas, movie theme songs & Western pop songs • Early 70s - Marked by Mandarin pop songs from Taiwan 國語時代曲 • Mid to late 70s - Raise of Canto pop - TV drama theme songs • Early 80s - Taiwanese Folk songs & raise of young Canto pop idols • Mid 80s - Emergence of local Mega stars • Late 80s - Revisit of “Band Sound” • Ref: Wong Chi Wah, the Forty years of Canto pop, Hong Kong : Joint , 1990

    6. Signs in popular music • Lyrics • Musical structure • Musical Genre • Performer • Tie-in products • Distributor/ Record company …etc

    7. Stars • Characteristics of an idol/ star • Star’s image - embodied in 4 media textual areas - promotion, publicity, films, and criticisms • Stars as commodity • Concept of star texts • the collection of cultural artifacts such as actual performances, promotional material, media coverage and texts by fans and other audiences that constitute our understandings of the stars

    8. Stardom • Many believe that most stars (especially in the time of mass media) are above all produced and ride on the wave of a social-cultural trend or contest to generate profit • A certain quality of an individual personality by virtue of which he is set apart from ordinary men and treated as endowed with supernatural, superhuman or at least superficially exceptional qualities

    9. Identification • The media mirrors what the society is concerned with and offers the possibility of identification and inspiration • Emotional affinity • Self-identification • Imitation • Projection • Tudor, Andrew. Image and influence, p. 80-82

    10. Culture Industry • All forms of popular culture carry the purpose to ensure the continued obedience of the masses to market interests • Filled leisure time with amusements to distract the consumers from the boredom of their increasingly automated work • Consumers hence fail to recognise the reality of their exploitation and to consider resisting the economic and social system. • Adorno, T., & Horkheimer, M. Dialectic of Enlightenment. London: Verso. (1979)