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Tourism as an economic driver in Africa: A social perspective Lincoln H. Marshall, Ph.D. The George Washington University Washington, DC October 2002 QUESTIONS FOR TODAY What are the global (USA) trends? What is happening with tourism in Africa? What are the social challenges?

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tourism as an economic driver in africa a social perspective

Tourism as an economic driver in Africa: A social perspective

Lincoln H. Marshall, Ph.D.

The George Washington University

Washington, DC

October 2002

questions for today
QUESTIONS FOR TODAY
  • What are the global (USA) trends?
  • What is happening with tourism in Africa?
  • What are the social challenges?
  • Casinos in Africa
  • Solutions
since sept 11 2001
Since Sept. 11, 2001…

A “Triple Witching Hour” for Tourism

  • The Aftermath of 9/11
  • A Languishing Economy
  • A New Consumer
world tourism growth forecasts
World Tourism GrowthForecasts
  • World Arrivals: 937 million worldwide; (2010) and 1.6 billion worldwide (2020)
  • Arrivals will grow annually 4.3% worldwide
  • Tourists will spend US$2 trillion (2020).
  • But still only 7% of world population

Source: WEFA/WTTC

regional market share
Regional Market Share

India 2.4 mn

USA 47 mn

Mexico 20.2 mn

China & HK 37.4 mn

France 71.4 mn

Spain 52 mn

Italy 36 mn

economic drivers how will they interact to influence travel to africa
ECONOMIC DRIVERS How will they interact to influence travel to Africa?
  • Political stability
  • Stable economy
  • Government support
  • Local and foreign investors
  • Accessibility to foreigner exchange
  • Trained workforce
tourism the good the bad and the ugly
Tourism: The Good, The Bad and The Ugly
  • The multiplier effect
  • Economic injection
  • Sex tourism
  • AIDS / HIV transmission
  • Demonstration effect
  • Enthnocentrism
casinos in africa
Casinos in Africa
  • Economic diversity
  • Economic injection
  • Improved suprastructure
  • Prostitution
  • Addiction
  • Regulations
  • Residents versus expatriates
the tourism recovery
The Tourism Recovery
  • In 2002 travel volumes and expenditures will both increase slightly from 2001’s lowest levels
  • Travel expenditures won’t reach 2000’s record levels until 2004

Source: TIA

possible african solutions
POSSIBLE AFRICAN SOLUTIONS
  • Appropriate tourism
  • Sustainable tourism
  • Residents involvement in the tourist product
  • Effective regulatory bodies
  • Diversification of tourism product
  • Stable political and economic environment