What is Gawker Media? Founded in 2002, Gawker Media is the publisher of 12 of some of the web's best-loved publications. Gawker Media has been a critical force in pushing the blog-medium into the mainstream
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Gizmodo Launches, Gawker Media Formed
SNL Parodies Gawker
Fred Durst (Limp Bizkit) Sues Gawker – then sends flowers
Gawker Guide to Conquering All Media published Simon & Schuster
Gawker Stalker, George Clooney is a Nutter
Absolut buys first ads on Gawker
Jezebel Redbook, Today Show Appearance
Brian Lam from Gizmodo on Daily Show
Ari from Entourage says don’t read Defamer
Lifehacker Book Released
Simpsons Parody Kotaku
Budweiser Recognizes Gawker w/ Free Beer
Wonkette Hosts MTV RNC/DNC Conventions
Deadspin makes Sports Business Journal 20 Most Influential
18 Bloggy Nominations
Nike Commissions Gawker to create their blog
Gawker Media Tops 250 Million Page Views
Top 100 Blogs (October 2007)
10 out of our titles made PC Magazine’s Top 100 Blogs list in 2007. 7 of them are in the top 50.
Bloggie Awards 2008
This year Gawker Media’s properties were nominated for a record 18 Bloggie Awards at SXSW and came away with three wins!
Best New Weblog: Jezebel
Best Group Weblog: Jezebel
Best Computers or Technology Weblog: Lifehacker
Comprised of short posts and hyper-links out to other sites, blogs recognize the limits of the web to hold attention and exploit the advantages of the internet
Organized in a reverse chronological fashion, making it very easy to tell what content is new since last visit and to follow an editorial narrative
Very frequently updated
Monthly Reach: 28 Million
Monthly Frequency: 7X
60% College Grad or Higher
15% with a Post-Grad Degree
50% $50k or higher
20% $100k or higher
80% College Grad or Higher
25% with a Post-Grad Degree
50% $50k or higher
22% $100k or higher
Lives: Top Right Corner
Lives: Left Side Bar
Lives: Below 6th Post
Gawker’s Custom site skins are now even more customizable!
Standard interrupter units can be replaced by a custom Panorama unit (980x250). This highly interactive unit contains scrolling images that users will be able to click to bring them to other images, video clips or URLS.
Task: Coors Light wants to reach online users at 4:53 – when they’re thinking about Happy Hour.
Solution: At 4:53p Gawker Media will aggregate the top stories of the day (based on view count) across Gizmodo, Jalopnik, Kotaku and Deadspin and will brand the aggregation with Coors Light Code Blue 4:53 messaging
Psychographic: Urban vodka
drinkers who are not necessarily
brand loyal, but choose their drink
based on popularity and perceived
sophistication. Inherently social,
they are motivated to drink to
make a positive outward impression
as well as increase their confidence.
Key interests include sports, fashion
and trends, entertainment, and
Background: Pandora, the newest
flavor from ABSOLUT is launching in
early 2007. The creative concept is
focused around how Pandora is “the
new temptation” and emphasizes
the provocation and mystery that
surrounds this unique flavor.
+ 5.6 pts **
+ 11.8 pts **
+ 9.6 pts **
+ 5.7 pts **
Contests offer a direct way to engage the audience on any Gawker Media property – the right types of contest can entice and interest Gawker Media’s audience. Contests allow for editorial integration and are presented in-post within the editorial flow.
Readers were invited to create a Film Noir style short video, in which one actor was required to perform in multiple roles. This contest showcased the multitasking capabilities of the Intel Core 2 Duo processor.
IN order to generate buzz for the new Atari Godzilla game launch, Kotaku editors solicited readers to submit a photographic depiction of Godzilla (animals, children and Blue Oyster Cult lyrics were encouraged)
For the “Dirty Sexy Money” television program launch campaign we placed fake celeb sightings within the Gawker Stalker Map.
Gawker Media’s incredibly interactive users are always looking to state their opinion
Sponsoring a custom poll is another way to integrate your brand into our editorial content while standing out at the same time!
Gawker Media created a flash news ticker which dynamically pulled headlines through MSNBC’s RSS feeds.
Old Spice wanted to utilize Gawker Media’s male audiences for their “Experience Old Spice Campaign.” Their goal was to draw attention to their newly created campaign site experienceoldspice.com that featured 50 trivia questions designed to let the user know if they were an Experienced Old Spice Man.
Old Spice ran video game, sports and science trivia questions across Kotaku, Deadspin and Gizmodo.
Great Prizes helped account for the successful participation rate (100,000 votes):
Deadspin - NCAA National Championship tickets
Kotaku - Trip to Tokyo Game Show on Kotaku
Gizmodo – Nintendo Wii