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What is Tyroo Media ?. Tyroo Media - Tyroo was started in 2007 and is India's leading digital media company that reaches over 22 Mn unique users in the country representing over 50% reach of India Internet.

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What is Tyroo Media ?

  • Tyroo Media-Tyroo was started in 2007 and is India's leading digital media company that reaches over 22 Mn unique users in the country representing over 50% reach of India Internet.
  • It is represented by its businesses Tyroo Direct and Tyroo Audience. Tyroo Direct is the leader
  • In Digital performance media. It works with almost all major ecommerce and Internet based Businesses in India to drive results using its performance network of over 1000 publishers and Dynamic Re-targeting on display.
  • Tyroo Audience is a leader in digital rich media display advertising. It works with major digital Advertising brands and agencies.
  • Tyroo has worked with over 400 unique brands and 1800 campaigns.
  • Tyroo is headquartered in Gurgaon and have offices in Mumbai, Bangalore.

Tyroo History

  • In 2007 Tyroo lunched its presence in Delhi, Tyroo is India's leading digital ad network company.
  • In 2008, Tyroo & Yahoo Joint Venture happened. Tyroois the only startup in India funded by Yahoo! and the only company of its kind funded by them worldwide. Tyroo was chosen as one of India's top 25 hottest startups this year by Proto and among the top 10 'most interesting start-ups' by business daily, MintIt is represented by its businesses .
  • In 2011,Yahoo realigned with Xplorer Capital which is headed by Digital Industry Veterans (Keith Nilsson , Ettore Leale , David Gowdey )
  • Tyroo Offices are in Gurgaon , Mumbai & Bangalore

Tyroo – Cost Per Lead

This fee model provides a different answer to the dilemma of gathering and qualifying leads. It is widely known that outsourced lead generation services provide businesses with tonnes of benefits. With pay per lead, those benefits can be multiplied much to the advantage of these business owners.

• Cost effectiveness • Effective time management • Light distribution of in-house operations • In-house stress free environment • Advanced processes for the sales cycle are initiated at a lesser time

generate leads
Generate Leads

Static Banners

Flash Banners

Text Links


end to end program management
End-to-End Program Management

Tyroo Affiliate Management Platform


E-mail/ Search Publishers


(Operated by Tyroo)

Mobile Publishers

Facebook /Search

Program Development to Publisher Recruitment

affiliate manager responsibilities
Affiliate Manager- Responsibilities

Promotion Guidelines – Development (Brand Identity Protection , Fraud Management Guidelines)

Publisher Query Resolution / Technology Integration for replicating brand environment via Marketing Alliances

Creative and communication development specific to Channel - Alignment of Channel to Marketing Calendar

Publisher Approval from Recruited Tyroo Network base and loyalty program development

tyroo platform team responsibilities
Tyroo Platform Team - Responsibilities

Enforcement of Program Guidelines – Fraud Management, Ad Operations and Trafficking

Sharing Techniques and developing training program to increase conversions on Affiliate Program

Technology and Tools development , Eg. Deep Linking Widgets or RSS based catalogue generator which can help increase programs conversions

Program’s Account Payable Management for 1000’s of vendors part of program

how we deliver the leads to advertiser
How We Deliver the Leads to Advertiser

Mailer Activity on relevant Database

Banner Advertisement on Portals

By Running Text Links on Portals

Tyroo Lead Tracking Platform/ Ad serving Platform(Direct Track) for 1st Level Leads filtration

Tyroo Lead management System for second level Leads Filtration

Clients LMS/ Email ID in Spreadsheet