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WELCOME - PowerPoint PPT Presentation


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WELCOME F TV I SEE IT FIRST ON FTV THE 24/7 CHANNEL F TV I SEE IT FIRST ON FTV THE 24/7 CHANNEL ABOUT FASHION TV - WHAT IS FASHION TV? - THE FTV MISSION STATEMENT - THE INTERNATIONAL DISTRIBUTION - THE FTV TARGET GROUP - THE FTV PROGRAM WHY FASHION TV?

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Presentation Transcript
slide2

F TV

I SEE IT FIRST ON FTV

THE 24/7 CHANNEL

slide4

F TV

I SEE IT FIRST ON FTV

THE 24/7 CHANNEL

ABOUT FASHION TV

- WHAT IS FASHION TV?

- THE FTV MISSION STATEMENT

- THE INTERNATIONAL DISTRIBUTION

- THE FTV TARGET GROUP

- THE FTV PROGRAM

WHY FASHION TV?

- 3 REASONS TO WATCH FASHION TV

- HOW TO COMMUNICATE OVER FTV

- CLIENTS

slide5

ABOUT FASHION TV

WHAT IS FASHION TV?

  • FTV is the only 24 hours / 7 days fashion, beauty and
  • style TV station worldwide and provides glamorous
  • entertainment with emphasis on the latest trends
  • FTV is since its inception in 1997 independent and established
  • as a TV authority for fashion, lifestyle and trends
  • FTV is one of the 4 most distributed channels worldwide
  • (top 3 outside the USA)
  • FTV is updated, informative, glamorous and sexy
slide6

ABOUT FASHION TV

THE FTV MISSION STATEMENT

To be ahead of the rest

FTV is the first global media to deliver the latest fashion trends,

models, events, news and gossip. FTV is first in information –

when it happens, where it happens.

To innovate

Be the first to show the latest trends, fashion weeks, models,

events and fashion locations all around the world.

To entertain

FTV‘s unique mix in productions and distribution, innovative technology

and broadcasting give its viewers a VIP seat in the show with only the

best available quality.

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ABOUT FASHION TV

THE INTERNATIONAL DISTRIBUTION

You can watch FTV in almost every part of the world.

This makes us the number one fashion-dedicated TV-station worldwide.

FTV is worldwide broadcasted over cable, satellite,

IP-TV, 3G (UMTS) to over 300 mill. households!

slide8

ABOUT FASHION TV

THE FTV TARGET GROUP

  • FTV viewers are…
  • men (62%), women (38%)
  • aged 18-45 years (62%); 45-54 (24%); 55+ (14%)
  • high-income group > EUR 4.000,- / month
  • free-spending, technique affine, travels a lot, esthetes and susceptible for sales campaigns
  • early adopters, trend-setters / opinion leaders, models,
  • fashion stars and fashion professionals
slide9

ABOUT FASHION TV

THE FTV TARGET GROUP –

compared to other TV channels

  • FTV viewers are…
  • more affluent, older and are more educated
  • than MTV viewers
  • younger than CNN viewers but fall into a
  • similarly high income bracket
  • younger than viewers from sport channels but
  • dispose of a higher income
slide10

ABOUT FASHION TV

THE FTV PROGRAM – facts

  • more than 500 hours with new program content every year
  • 300 new shows and 600 new clips every season
  • coverage of fashion weeks, i.e. documentations, news and stories
  • over designers, models and stars are the core of the
  • FTV channel
slide11

ABOUT FASHION TV

THE FTV PROGRAM – formats

“photographers”

Most famous models and celebrities at a shooting

directed by accepted photographers.

“ f-people”

First hand interviews with all stars of the fashion and

entertainment world as well as brand new information

of the fashion weeks.

“shoot me”

New reality TV production directed by Michael White and FTV.

Come along with the young models at castings, photo shootings and fashion weeks, from the arrival in London to their way to become a top model.

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ABOUT FASHION TV

“f men!”

Fashion TV’s men, models und their latest fashion.

“model awards”

FTV model awards all around the world. FTV is searching for

new young models and stars in the near future.

“fashion films”

Trailers, that come to the cinemas within a short time.

A new kind of watching films – Hollywood movies with the

focus on fashion and accessories.

“stars & cars”

With VIPs behind the scenes at a formula 1 race. A format consisting of reportages over girls, amazing cars and the life in a perfect ambience from beautiful people and fast racing cars.

slide13

WHY FASHION TV?

3 REASONS TO WATCH FASHION TV

1. Fashion

The world of wonderful people, amazing parties, glamour and

the dream of luxury life cast a spell over FTV viewers.

2. Design- und style guide

Through the esthetics of the pictures and music is watching FTV

a great pleasure/experience. The subtle mix of the beautiful and

impressing images in combination with the accurately chosed music

(lounges, charts, etc.) enable viewers to immerse into the

fascinating world of fashion.

3. Hotspots / Public Places

Hotels, clubs, cafes, bars, fitness rooms,SPAs, hairdressers,…

FTV is broadcasted in high class ambience, the perfect

background medium and is well suited for your image transfer.

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WHY FASHION TV?

HOW TO COMMUNICATE OVER FTV

  • FTV is one of the worlds best distributed TV channels
  • FTV is the most distributed channel in public places
  • FTV is the gatekeeper to the world of fashion and glamour
  • FTV designs new and innovative TV conceptions round
  • the theme fashion
  • FTV is the only TV equipollent to hundreds of print products, that
  • deals with fashion and lifestyle
  • FTV delivers newest trends faster to interesting target groups via
  • live TV and is so significant faster than other fashion mediums
  • FTV allows brands to turn its general communication to
  • a “fashion & lifestyle statement” and has thus an
  • image building character
slide16

CONTACT

  • Did we arouse your curiosity?
  • Call us for more details or to develop with us possibilities
  • for your successful future campaigns and activities
  • on Fashion TV.
  • contact us:
  • Max Posch
  • fashiontv marketing
  • F.TV Programm GmbH
  • Mobile: +43 664 405 28 40
  • E-mail: marketing@ftv.com