slide1 l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Cape Town: Ready to host the 2010 FIFA World Cup™ PowerPoint Presentation
Download Presentation
Cape Town: Ready to host the 2010 FIFA World Cup™

Loading in 2 Seconds...

play fullscreen
1 / 16

Cape Town: Ready to host the 2010 FIFA World Cup™ - PowerPoint PPT Presentation


  • 691 Views
  • Uploaded on

Cape Town: Ready to host the 2010 FIFA World Cup™. 2010 Operational Readiness: February 2010 . ECONOMIC DEVELOPMENT: HOST CITY: CAPE TOWN POSITIONING. City of Cape Town 5 Year Plan (IDP).

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Cape Town: Ready to host the 2010 FIFA World Cup™' - Angelica


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1

Cape Town:Ready to host the 2010 FIFA World Cup™

2010 Operational Readiness:

February 2010

slide2

ECONOMIC DEVELOPMENT:

HOST CITY: CAPE TOWN POSITIONING

City of Cape Town 5 Year Plan (IDP)

“While Infrastructure led growth is a major development theme over the period, it is equally important that location branding and marketing remain an important objective: investors and visitors need to be kept interested.”

Host City 2010 Objectives

  • Maximum public benefit and lasting legacy:
    • Infrastructure
    • Economic Opportunities
    • Environment
  • Desirable destination for investors and tourists
  • Leveraging long-term economic growth
slide3

2010 FWC:

A CATALYST FOR ECONOMIC DEVELOPMENT

  • 2010 Economic Development Programme is a feature of the broader Economic Development Strategy of the City
  • Event used as a catalyst to strategically market/position Cape Town as a desirable destination for:
    • Trade
    • Investment
    • Leisure
    • Events
    • Conferences, etc
  • Implementation of ethical business practices increases our attractiveness tor further trade and investment hereby contributing to the longer term sustainability of our economy
  • 2010 is a leverage point for increased human capital development in the SMME and Informal sector (Intensification of the existing business support services)
  • Current Infrastructure investments are critical enablers for local economic development activities: increases mobility/ access, etc
  • Commitment to SMME involvement in the event: 30-40 % of city spend allocated to SMME’s
slide8

Informal Trading/Vending:

Some Considerations

  • Finality on the Commercial Restriction Zones with FIFA and LOC
  • Traders impacted by footprint (finding win-win outcomes)
  • Agreement with FIFA on what may be deemed appropriate con-competitive Trading Opportunities and Products within restricted sites
  • Weather, Spectator numbers and profile of visitors
  • Product: Demand and Supply requirements
  • Perception that current City Informal Trading Bylaws and procedures are suspended throughout the city during 2010
  • Enforcement of the current business related legislation and RPP: eg Counterfeit Goods Act, Merchandise Marks Act, Intellectual Property Right Acts
  • Balancing street vending activities with Safety and Security Requirements
  • All opportunities will be advertised in the public domain, ensuring fairness
slide9

2010 Tourism Strategy

  • To attract as many tourists as possible
  • To increase spending
  • To extend the visitor stay
  • To ensure repeat visits
  • To establish destination desire

FOR HOST CITY CAPE TOWN

FIFA WORLD CUP SOUTH AFRICA 2010

slide16

THANK YOU

DANKIE

ENKOSI