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Thomas Cook Belgium: Interaction online offline A choice for innovation “Where all think alike, no one thinks very much.” Walter Lippman ( journalist, media critic and philosopher ) Thomas Cook Belgium: Interaction online offline A choice for innovation Business to Business

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thomas cook belgium interaction online offline a choice for innovation
Thomas Cook Belgium: Interaction online offline A choice for innovation

“Where all think alike, no one thinks very much.”

Walter Lippman (journalist, media critic and philosopher )

thomas cook belgium interaction online offline a choice for innovation2
Thomas Cook Belgium: Interaction online offline A choice for innovation
  • Business to Business
    • Creating an efficient platform for a best practice partnership with the travel agent
  • Business to Consumer
    • Multi channel partnership with the right mix online & offline
  • Business to Business to Consumer
    • Together making a difference in a fast changing market.
business to business less hassle is more quality
Business to Business less (hassle) is more (quality)
  • Focus:
    • Efficiency in processes
    • Partnership for profitability
  • Tools:
    • BTN and its new features
    • BTN messenger
    • BTN accommodation link
    • Travel Agent Portal
    • E-invoicing
    • Newsletter
    • VOIP
  • Result
    • Easier access to information
    • Less time for administration
    • Sharper timing
btn messenger
BTN Messenger
  • Initiative:
    • BTN realisation, together with BTN touroperators
  • What:
    • Web-mailbox with messages from TO for travel agent
    • Free access for all travel agents
      • BTN agents : via BTN-browser application
      • All agents : via www – internet
    • Messages:
      • status changes: result of requests
      • transport changes: flight time...
      • quality...
  • Launch: Q4 2006
business to business voip free crystal clear calling travel agent thomas cook
Business to BusinessVOIP: free crystal clear calling Travel Agent – Thomas Cook
  • Focus:
    • Cost efficiency
  • Tool
    • Internet phone
      • Internet access
      • Computer (not even)
  • Test case starts now!
    • 20 travel agents (selected by type and region)
    • Free internet calling Business to Business Travel Agent – Thomas Cook – Pegase
    • Apply now: webdirect@thomascook.be
    • More to come: January 2007
thomas cook belgium interaction online offline a choice for innovation7
Thomas Cook Belgium: Interaction online offlineA choice for innovation
  • Business to Business
    • Creating an efficient platform for a best practice partnership with the travel agent
  • Business to Consumer
    • Multi channel partnership with the right mix online & offline
  • Business to Business to Consumer
    • Together making a difference in a fast changing market.
business to consumer
Business to consumer
  • Multi channel
    • Travel agent (office, website, email, phone)
    • Thomas Cook – Pegase (website)
  • Premium Partnership
    • Personal approach & knowledge & geographical presence of the travel agent
    • Scale & brand power of Thomas Cook Pegase
  • Online – Offline process:
    • Bringing in existing and new customers
    • Inform
    • Presales
    • Sales
    • Post sales
    • Fulfilment
  • Let de customer decide
    • Timing / opening hours
    • Geographical location
thomas cook belgium interaction online offline a choice for innovation10
Thomas Cook Belgium: Interaction online offlineA choice for innovation
  • Business to Business
    • Creating an efficient platform for a best practice partnership with the travel agent
  • Business to Consumer
    • Multi channel partnership with the right mix online & offline
  • Business to Business to Consumer
    • Together making a difference in a fast changing market.
business to business to consumer
Business to Business to Consumer

Gain in time and cost from the Business to Business collaboration

+

To be invested in the Business to Consumer relationship

=

Key to success for the Premium Partnership

business to business to consumer12
Business to Business to Consumer

"A focus on cost-cutting and efficiency has helped many organizations weather the downturn, but this approach will ultimately render them obsolete. Only the constant pursuit of innovation can ensure long-term success."

Daniel Muzyka, Sauder School of Business, Univ. of British Columbia

thomas cook belgium interaction online offline a choice for innovation13
Thomas Cook Belgium: Interaction online offlineA choice for innovation
  • Business to Business
    • Creating an efficient platform for a best practice partnership with the travel agent
  • Business to Consumer
    • Multi channel partnership with the right mix online & offline
  • Business to Business to Consumer
    • Together making a difference in a fast changing market.