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10 PRINCIPLES IN COMMUNICATION THEORY
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10 PRINCIPLES IN COMMUNICATION THEORY

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  1. 10 PRINCIPLES IN COMMUNICATION THEORY From Em Griffin, 7h ed.

  2. 1. MOTIVATION • Communication is motivated by our basic social need for affiliation, achievement, and control, and our strong desire to reduce our uncertainty and anxiety. • Social exchange theory (rewards & costs); social penetraton;spiral of silence;constructivism; groupthink;critical theory of org; uncertainty reduction;agenda-setting;cognitive dissonance;

  3. 2. IDENTITY • Communication affects and is affected by our sense of identity, which is strongly shaped within the context of our culture. • Symbolic interactionism;cognitive dissonance;face negotiaton theory;

  4. 3. CREDIBILITY • Our verbal and nonverbal messages are validated or discounted by others’ perception of our competence and character. • Rhetoric of Aristotle;dramatism; SIP theory;expectancy violations;social judgment theory;ELM;

  5. 4. EXPECTATION • What we expect to hear and see will affect our perception, interpretation, and response during an interaction. • Expectancy violations theory;social exchange theory; uncertainty reduction theory; SIP; cultivation theory;spiral of silence;

  6. 5. AUDIENCE ADAPTATION • By mindfully creating a person-centered message specific to the situation, we increase the possibility of achieving our communication goals. • Constructivism; social judgment theory;ELM; expectancy violations;face negotiation;

  7. 6. SOCIAL CONSTRUCTION • Persons-in-conversation co-construct their own social realities and are simultaneously shaped by the worlds they create. • Coordinated management of meaning;critical theory of communication in org; symbolic interactionism;

  8. 7. SHARED MEANING • Our communication is successful to the extent that we share a common interpretation of the signs we use. • Cultural approach to orgs;speech codes; symbolic interactionism;CMM;critical theory of communicaton in orgs;semiotics;

  9. 8. NARRATIVE • We respond favorably to stories and dramatic imagery with which we can identify. • Narrative paradigm; CMM; cultivation theory;symbolic convergence theory;cultural approach to orgs; genderlect styles;

  10. 9. CONFLICT • Unjust communication stifles needed conflict; healthy communication can make conflict productive. • Critical theory of communication in orgs; cultural studies; interactional view; CMM; relational dialectics;

  11. 10. DIALOGUE • Dialogue is transparent (open) conversation that often creates unanticipated relational outcomes due to parties’ profound respect for disparate voices. • Relational dialectics; CMM; phenomenological;social penetration; genderlect; discourse ethics;critical theory of com in orgs;