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Election of 1960. Candidates Campaign Issues Role of the media The Election. Richard Nixon. Moderate Republican Nixon served on HUAC Vice President from 1953-1961 He was 47 years old and was seen as having a lot of experience with Foreign Policy and with communism. John F. Kennedy.

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election of 1960

Election of 1960

Candidates

Campaign Issues

Role of the media

The Election

richard nixon
Richard Nixon
  • Moderate Republican
  • Nixon served on HUAC
  • Vice President from 1953-1961
  • He was 47 years old and was seen as having a lot of experience with Foreign Policy and with communism
john f kennedy
John F. Kennedy
  • Moderate democrat who graduated from Harvard and came from a wealthy upbringing
  • Was a hero in his service in the Pacific War
  • House of Representatives 1947-1953
  • Senator 1953-1961
  • He was 43 years old and seen as inexperienced and Catholic
the issues of 1960
The Issues of 1960
  • Neither wanted to take a strong stance on Civil Rights
  • Kennedy advocated for an Armed invasion of Cuba, Eisenhower’s administration disagreed
  • Spread of Communism into Vietnam
  • How to deal with the slight recession at the end of the 1950s
role of media in the debates
Role of Media in the debates
  • Kennedy challenged Nixon to a series of debates
  • Electronic Media- forms of communication transmitted electronically to the general public; primarily radio and television
  • Viewers saw Nixon as old, worn, and tired
  • They saw Kennedy tan, rested, warm, hansom, and humorous
  • Radio listeners thought Nixon won and T.V. viewers thought Kennedy won
the election
The Election
  • The debates swung favor towards Kennedy
  • 69 million people voted and the results were the closest in Presidential history
  • Kennedy received 49.7% popular, 309 electoral
  • Nixon received 49.5% popular, 219 electoral
  • Kennedy wins by just over 100,000 votes