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Hitch-hikers’ (Rough) Guide to the Media

Hitch-hikers’ (Rough) Guide to the Media. .….. TVE Asia Pacific. Communication Many methods, processes, strategies, channels & technologies. Mass Media Print: text-based Radio: audio-based TV/Video: audio-visual New media Convergent media. Media-based communication….

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Hitch-hikers’ (Rough) Guide to the Media

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  1. Hitch-hikers’ (Rough) Guide to the Media .…..TVE Asia Pacific......

  2. Communication Many methods, processes, strategies, channels & technologies Mass Media Print: text-based Radio: audio-based TV/Video: audio-visual New media Convergent media

  3. Media-based communication… • Necessary but not sufficient? • This alone may not lead to policy or social change • But it’s a useful way to: • Trigger discussion/debate • Create ripples • Get chain reactions started • Not an end by itself…but a process!

  4. Mesmerised by media?

  5. Hooked on media?

  6. Yet…can we ignore it? • Media enriched world • Newsstands & airwaves crowded • Cheap, quick way to access large numbers of people • Opportunities to get across to all walks of society • Partial solution to advocacy & public communication of research

  7. Situation analysis • Research to communicate • Defined audiences to reach • Believe it’s socially important to communicate • Don’t have enough money to buy media space/time • Help!

  8. Mediasaurus? • Mainstream media structures & business models outmoded? • Undermined by new media? • Days numbered? • Doom imminent?

  9. When worlds collide… • Mainstream media (MSM) in decline but still influential… • New media growing, spreading, consolidating… • MSM/New media interplay? • New rules of the media game? • With whom do we hitch a ride?

  10. Who’s afraid of Moving Images? .…..TVE Asia Pacific......

  11. Deep impact? • ‘One picture is worth a thousand words…’ • 1 second of video: 24 frames • = 24,000 words? • 60 seconds of video: 1,440 frames • = 1,440 x 24,000 words?

  12. Moving for change?

  13. Moving for change?

  14. Moving for change?

  15. TVEAP experience shows... Moving images can move people But only when: • used in the right context • broadcast + narrowcast + webcast combination • part of a bigger effort/process • a/v strengths are maximised • a/v limitations are recognised

  16. TVE Asia Pacific • Television for Education – Asia Pacific, trading as TVE Asia Pacific (est. 1996) • Non-profit media foundation, anchored in Sri Lanka, working regionally & journalistically • Using TV, video & web to communicate development • Catalysing public discussion & debate on development + social issues

  17. We are story tellers… • Covering Asia’s ‘emergence’ from many angles, voices and cultures • Going beyond news and current affairs • Factually based • Non-technically told .…..www.tveap.org......

  18. And story amplifiers… • Distribute TV/video development stories to broadcast, civil society & educational users across Asia Pacific • Own content (35%); others’ content (65%) • Moving into new media platforms… .….. www.tveap.org/search/films.htm......

  19. Our little challenge… Capture & disseminate through TV, video + web many & varied facets of how Asians are working for a better today & better tomorrow. Big and unfolding story!

  20. www.youtube.com/TVEAPfilms

  21. http://movingimages.wordpress.com .…..TVE Asia Pacific...... www.tveap.org www.digits4change.net www.childrenoftsunami.info www.savingtheplanet.tv

  22. Moving images blog… http://movingimages.wordpress.com

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