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Telling the Thrivent Builds Story in 2011. November 22, 2010. Welcome to Thrivent Builds with Habitat for Humanity!. Partnership between Habitat and Thrivent Financial 2011 – Thrivent Builds enters its sixth year and is now a $150 million partnership

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Presentation Transcript
welcome to thrivent builds with habitat for humanity
Welcome to Thrivent Builds with Habitat for Humanity!
  • Partnership between Habitat and Thrivent Financial
  • 2011 – Thrivent Builds enters its sixth year and is now a $150 million partnership
  • Let’s share the story of Thrivent Builds in 2011—164 more homes!
many leaders and roles for outreach
Many leaders and roles for outreach
  • National Leaders:
  • Thrivent Builds Group: Pat Ostruszka
  • Consult media contacts listed in the Newsroom at: thriventbuilds.com
  • Thrivent Financial Media Relations
  • HFHI Public Relations
  • Local Leaders:
  • Habitat Affiliate Project Leader
  • Thrivent Builds Chapter Specialist
  • .

Regional Leaders:

  • Habitat ODC-T
  • Thrivent Manager of Lutheran Engagement
  • Thrivent Lutheran Engagement Team member
using the tools on the thrivent builds resources site
Using the tools on theThrivent Builds Resources site
  • How do I get to the resources site?

ThriventBuilds.com/resources

what have we accomplished in the past 5 years
What have we accomplished in the past 5 years?
  • More than 1,500 Thrivent Builds homes in 45 states and the District of Columbia and 164 more homes will be built in 2011!
  • Nearly 1,000 homes built by teams traveling with Thrivent Builds Worldwide and up to 100 more teams will travel to build in 2011
  • More than 225 Habitat affiliates have participated
  • Nearly 450,000 volunteers giving nearly 3 million volunteer hours
  • Thousands of wonderful stories in the media
why is media outreach important
Why is media outreach important?
  • Mobilizes new volunteers
  • Provides fundraising success
  • Increases awareness
  • Engages more Thrivent Financial members
  • Piques interest in Thrivent Builds Worldwide programs
  • Keeps affordable housing on people’s minds
national announcement
National announcement

Announcing 164 homes in 2011 is our next

big step! We will do this by:

  • Radio Media Tour
  • National news release will be sent by HFHI on December 6, including:
    • A multi-media news release that includes photos and video on PR Newswire
    • A news release sent out on Religion Newswire
  • A national news release will also be sent by Thrivent Financial
    • Lutheran publications
    • Media contacts in key markets
regional and local announcement
Regional and local announcement
  • Making this announcement in your area is a BIG deal
  • Please share the news in December and continue to share it throughout 2011
  • Discuss and determine what day in December makes the most sense for your local Thrivent Builds projects
  • Don’t forget to promote your build year-long
regional and local announcement cont
Regional and local announcement cont.
  • Media: Share a localized news release with the media
  • Churches: Communicate the announcement information to local Lutheran churches to include in bulletins or newsletters
  • Local Habitat and Thrivent communication channels: Post the information on Habitat and Thrivent chapter Web sites and newsletters
  • Include a link to www.thriventbuilds.com whenever you can!
announcement tools
Announcement Tools
  • Where?ThriventBuilds.com/resources
  • What?

- News release templates

- Newsletter/Web text

- RFO Fact Sheet template

- Habitat Affiliate Fact Sheet template

- National Thrivent Builds Homes fact sheet

  • When? Contact your local media this month
  • Who? For local media lists, go to [email protected]
news release tips making this announcement news worthy
News release tips: Making this announcement news-worthy
  • New location?
  • Increased building capacity?
  • Been a part of Thrivent Builds Homes in past years?
    • Share those family and volunteer stories for more human interest
    • Include that Thrivent Builds is the largest supporter of your affiliate
next steps
Next Steps
  • Schedule a publicity planning meeting with your LET, ODC-T, Habitat Project Leader(s) and Affiliate Publicity Coordinator
  • Pull the media tools from www.thriventbuilds.com/resources and fill in the variables
  • Decide which day in December makes most sense for sending your release to local media and doing outreach at local churches
  • Send your completed release to local and/or regional media
  • Follow up with local media and answer any questions promptly
ongoing publicity expectations for thrivent builds homes
Ongoing publicity expectations for Thrivent Builds Homes
  • Read the “Habitat Affiliate Publicity Coordinator Role Description” QRG
  • Make a media plan
  • Use tools on ThriventBuilds.com/resources
  • Order an outdoor Thrivent Builds sign
  • Lead publicity efforts for/at events
tips and tricks for more thrivent builds media coverage
Tips and Tricks for More Thrivent Builds Media Coverage
  • Use a free press release distribution site
  • Send your release to the Associated Press
  • Send your release to your local media outlets with an additional local spin
  • Send your release directly to niche or industry outlets
  • Add your release to your own website or blog
  • Set up Google or Yahoo alerts about your affiliate
thrivent builds with habitat social media week
Thrivent Builds with HabitatSocial Media Week
  • The week of Dec. 6 is a time to celebrate the Thrivent Builds partnership using social media!
  • Social media graphics, key messages and a timeline are provided on

ThriventBuilds.com/resources

New this year!

thrivent builds with habitat social media week1
Thrivent Builds with HabitatSocial Media Week
  • Dec. 6 – Post your news release template on your Habitat affiliate website and promote using the Thrivent Builds graphic on your social media.
  • Dec. 8 – Share a Habitat World blog by Thrivent Builds using social media.
  • Dec. 10 – Use your creativity! Blog, share stats or link to ThriventBuilds.com to create awareness.

New this year!

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