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Telling the Thrivent Builds Story in 2011

Telling the Thrivent Builds Story in 2011. November 22, 2010. Welcome to Thrivent Builds with Habitat for Humanity!. Partnership between Habitat and Thrivent Financial 2011 – Thrivent Builds enters its sixth year and is now a $150 million partnership

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Telling the Thrivent Builds Story in 2011

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  1. Telling the Thrivent Builds Story in 2011 November 22, 2010

  2. Welcome to Thrivent Builds with Habitat for Humanity! • Partnership between Habitat and Thrivent Financial • 2011 – Thrivent Builds enters its sixth year and is now a $150 million partnership • Let’s share the story of Thrivent Builds in 2011—164 more homes!

  3. Many leaders and roles for outreach • National Leaders: • Thrivent Builds Group: Pat Ostruszka • Consult media contacts listed in the Newsroom at: thriventbuilds.com • Thrivent Financial Media Relations • HFHI Public Relations • Local Leaders: • Habitat Affiliate Project Leader • Thrivent Builds Chapter Specialist • . Regional Leaders: • Habitat ODC-T • Thrivent Manager of Lutheran Engagement • Thrivent Lutheran Engagement Team member

  4. Using the tools on theThrivent Builds Resources site • How do I get to the resources site? ThriventBuilds.com/resources

  5. What have we accomplished in the past 5 years? • More than 1,500 Thrivent Builds homes in 45 states and the District of Columbia and 164 more homes will be built in 2011! • Nearly 1,000 homes built by teams traveling with Thrivent Builds Worldwide and up to 100 more teams will travel to build in 2011 • More than 225 Habitat affiliates have participated • Nearly 450,000 volunteers giving nearly 3 million volunteer hours • Thousands of wonderful stories in the media

  6. Why is media outreach important? • Mobilizes new volunteers • Provides fundraising success • Increases awareness • Engages more Thrivent Financial members • Piques interest in Thrivent Builds Worldwide programs • Keeps affordable housing on people’s minds

  7. National announcement Announcing 164 homes in 2011 is our next big step! We will do this by: • Radio Media Tour • National news release will be sent by HFHI on December 6, including: • A multi-media news release that includes photos and video on PR Newswire • A news release sent out on Religion Newswire • A national news release will also be sent by Thrivent Financial • Lutheran publications • Media contacts in key markets

  8. Regional and local announcement • Making this announcement in your area is a BIG deal • Please share the news in December and continue to share it throughout 2011 • Discuss and determine what day in December makes the most sense for your local Thrivent Builds projects • Don’t forget to promote your build year-long

  9. Regional and local announcement cont. • Media: Share a localized news release with the media • Churches: Communicate the announcement information to local Lutheran churches to include in bulletins or newsletters • Local Habitat and Thrivent communication channels: Post the information on Habitat and Thrivent chapter Web sites and newsletters • Include a link to www.thriventbuilds.com whenever you can!

  10. Announcement Tools • Where?ThriventBuilds.com/resources • What? - News release templates - Newsletter/Web text - RFO Fact Sheet template - Habitat Affiliate Fact Sheet template - National Thrivent Builds Homes fact sheet • When? Contact your local media this month • Who? For local media lists, go to newsroom@habitat.org.

  11. News release tips: Making this announcement news-worthy • New location? • Increased building capacity? • Been a part of Thrivent Builds Homes in past years? • Share those family and volunteer stories for more human interest • Include that Thrivent Builds is the largest supporter of your affiliate

  12. Next Steps • Schedule a publicity planning meeting with your LET, ODC-T, Habitat Project Leader(s) and Affiliate Publicity Coordinator • Pull the media tools from www.thriventbuilds.com/resources and fill in the variables • Decide which day in December makes most sense for sending your release to local media and doing outreach at local churches • Send your completed release to local and/or regional media • Follow up with local media and answer any questions promptly

  13. Ongoing publicity expectations for Thrivent Builds Homes • Read the “Habitat Affiliate Publicity Coordinator Role Description” QRG • Make a media plan • Use tools on ThriventBuilds.com/resources • Order an outdoor Thrivent Builds sign • Lead publicity efforts for/at events

  14. Tips and Tricks for More Thrivent Builds Media Coverage • Use a free press release distribution site • Send your release to the Associated Press • Send your release to your local media outlets with an additional local spin • Send your release directly to niche or industry outlets • Add your release to your own website or blog • Set up Google or Yahoo alerts about your affiliate

  15. Thrivent Builds with HabitatSocial Media Week • The week of Dec. 6 is a time to celebrate the Thrivent Builds partnership using social media! • Social media graphics, key messages and a timeline are provided on ThriventBuilds.com/resources New this year!

  16. Thrivent Builds with HabitatSocial Media Week • Dec. 6 – Post your news release template on your Habitat affiliate website and promote using the Thrivent Builds graphic on your social media. • Dec. 8 – Share a Habitat World blog by Thrivent Builds using social media. • Dec. 10 – Use your creativity! Blog, share stats or link to ThriventBuilds.com to create awareness. New this year!

  17. Q & A

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