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3 effective tools of non-budget marketing

3 effective tools of non-budget marketing. Project 8 “Get comfortable with visual aids” by Aliya Sariyeva. STORYTELLING. Goal: learn to sell you products and service making accent on emotions by telling stories which clients will remember Budget: free

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3 effective tools of non-budget marketing

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  1. 3 effective tools of non-budget marketing Project 8 “Get comfortable with visual aids” by Aliya Sariyeva

  2. STORYTELLING • Goal: learn to sell you products and service making accent on emotions by telling stories which clients will remember • Budget: free • Executor: marketer, commercial director • “Production” terms: from one week • Perks: tea chat or “beer” night with stories from colleagues

  3. AIDA • Goal: learn to use an instrument facilitating communication quality within and outside the company • Budget: free • Executor: marketer, commercial director • “Production” terms: during one day

  4. AIDA • A – attention • I – interest • D – desire • A - action

  5. COLUMN • Goal: increase your company’s brand awareness • Budget: free • Executor: yourself, PR-manager, marketer • “Production” terms: two weeks • Perks: duplication of material on corporate blog and website

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