Marketing Tools ex-cel – to be better or to do better than others; to be superior to others
Agenda • Auto Dealer Program • Trade Show Property • Presentations • Drawings • Signage Program • Literature • Pro-Forma Tools • Continuing Education
C-Store Profitability “What percentage did the addition of a wash increase your gasoline volumes?” 10% Most Common Response - NPN’s 2005 Profit Center Survey
C-Store Profitability Data From Ryko Installed Base In real sites, friction wash volumes are 30% higher than touchfree (1,692 vs. 1,305).
C-Store Profitability Based On: 1,700 Washes Per Month* After Maintenance, Chemicals, Electricity, Water $1 Discount with gas Higher Wash Prices Have Made Car Wash More Profitable
Friction and Touchfree Source: 800 Ryko car wash locations providing monthly wash counts to Ryko.
Download Drawings • Typical Wash Bay and Equipment • Standard SGXS, OHD, and S-A-W Configs • Point to Point Electrical and Plumbing • Maintained to Current Production Standards • PDF and DWG • Pre-Installation Drawings • Full Drawing Set, All Options • PDF and DWG • Project Library • Past Projects, Various Configurations • PDF Only
Site Specific Drawings • Site Plan • Building, Stacking, Entrances/Exits • Equipment Perspectives (When Requested) • Target 2 Day Turnaround • For Sites with 2 or More Bays • Equipment Room Layout • Equipment Placement • Electrical and Plumbing Connections • Floor Drains • Self Serve Only • After Order and Deposit
Site Specific Drawings - Conveyors • Conveyor Site Plan – 2 Pages • Bay and Equipment Room Layout • Available Before Order • Delivery Scheduled When Ordered • Conveyor Site Plan – 7 Pages • Point to Point Electrical and Plumbing • Concrete Layout • After Order and Deposit
Other Drawings Marketing Manager Approval Required • Site Specific – Prior to Order • Equipment Layout, 7 Page Conveyor • Equipment Layout • Single Bay • Electrical and Plumbing • Site Specific with Point-Point • Point to Point Electrical and Plumbing
Ryko Signage Program • Signage Catalog • Order on Web • Minimal Sales Team Involvement
Sales and Marketing Literature ex-cel – to be better or to do better than others; to be superior to others
Today Over 30 Pieces in addition to various fact sheets, flyers and hand outs….
Today No Unifying Look 1970’s 1980’s 1990’s 2000’s All of these examples are still in use…notice there is no unifying look that makes a customer think “Ryko” when he glances at them
Literature Consolidation • Take 30+ brochures and product flyers and group them: • Friction • Touch Free • Conveyor • Truck Wash • Activation • Self Service • Accessories • Turning them into just seven • catalogs
Key Features Each catalog contains complete information for all the products within the line… Each catalog is color coded for quick reference (for instance – Friction is red)
Key Features New Product Intro Flyer Each catalog is designed to be easily expandable when new products are introduced For instance, when a new product is released, it would get its own intro flyer which is deliberately designed to be inserted into the appropriate catalog at the next printing Outside Spread Inside Spread The inside spread goes into The appropriate catalog at the next printing
Pricing and Availability • Availability Schedule • New Distributor Program • Meet Core Needs Cost-Free
Friction Re-Load ROI Tool • Easy 1 Pager • Higher Volume • Lower Costs • Improved Margin • ROI
Ryko Short Proforma Multi • Easy 1 Pager • Multi-Bay Sites • Sites with Self Serve • Gas Volume • Traffic Counts • Calculate Site Income
Maint Costs # Bays Type of Equipment Gas Volume Traffic Count Site Rating Your Wash Counts
Menu Pricing Wash Mix Revenue Per Bay Costs Per Bay Self Serve Volume Site Net Income
Continuing Education • Web Site Tools • Presentations, ROI Tools, New Literature • Customer Web Presentation • Schedule Webex Demo on Key Subjects • 3 Brush vs. 5 Brush, Using iConnect, etc. • Webex Sales Update • 1st and 3rd Fridays, 11AM, 3PM EST • Selected Topics • Live Factory Training • Every 90 Days • Hands On, Interface with Marketing and Engineering
Summary – Marketing Tools • Auto Dealer Opportunities • Use The Ryko Web • Presentations • Library and Typical Drawings • Reload and New Site ROI Tools • New Signage and Literature Programs • Invest in Continuing Education