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Tourism - A Natural Resource Marketing Tools Tourism, A Natural Resource? Food for thought Iain Frazer Giants Causeway Dungannon Fermanagh LakeLands Mourne Mountains Natural Resources Defined

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marketing tools

Tourism - A Natural Resource

Marketing Tools

Tourism,

A Natural Resource?

Food for thought

Iain Frazer

slide2

Giants Causeway

Dungannon

Fermanagh LakeLands

Mourne Mountains

natural resources defined
Natural Resources Defined

A form of travel to natural areas where the experience and appreciation of nature and natural phenomena is the prime motivation for visiting these places.

Dungannon Park

Great Wall

Giants Causeway

French Alps

Pyramids

Grand Canyon

Tyrone

nrt ingredients
NRT Ingredients

People

  • Sports Tourism
  • Food Tourism
  • Events Tourism
  • Genealogy
  • Dark Tourism

Place

  • Cultural Tourism
  • Heritage Tourism
  • Countryside Recreation
  • Rural/Urban Tourism
  • Sustainable Tourism
  • Eco -Tourism

PRODUCT

slide5

Tyrone’s Tourism Product

  • Activity Tourism
      • Walking, Angling, Cycling, Golfing, Horse Riding, Water activities
  • Culture & Heritage
      • Historical sites , Museums, trails, Attractions, Car touring
  • Festivals & Events
      • FOTE, Rally Ireland, Bush Road Races, Taste of the Valley, Fleadh Uladh
  • Food Tourism
      • Good Food Circle, Food Network & Development Forum, Farmers Markets
festival events naturally
Festival & Events …… Naturally

Flight of the Earls Festival 07

Medieval Event

Fleadh Uladh

Bush Road Races

Mayors Pageant

slide7

Flavour of Tyrone

  • Established 1997
  • Private sector led tourism group facilitated through Dungannon and South Tyrone Borough CouncilDevelop
  • Expanding membership 140 +
    • Accommodation, Attractions, Activities, Good Food Circle, Craft, Farmers Market, Training,
  • Marketing
  • Festivals and Events
  • Product development
      • Learn2
      • Good Food Circle
  • WRTP / IFI Members
food tourism emerging niche
Food Tourism Emerging Niche
  • More Tourists focus on authenticity

& Origin

      • Farmers’ Markets
      • Cookery Schools
      • Food & Drink Trails
      • Food & Drink Festivals
  • Food Tourism Destination Branding
      • Flavour of Tyrone
      • Fuschia Brand West Cork
      • Meath Good Food Circle

“Food that is expressive of a region & its culture can be used as a means of differentiation for a destination in an increasingly competitive global marketplace” (Hall:1993)

ni visitor performance
NI Visitor Performance
  • DSTBC – Dungannon & South Tyrone Borough Council
activities undertaken by visitors to ni 2006

Potential Market Segments

Activities undertaken by Visitors to NI 2006

DSTBC tourism team incorporate NITB target segments