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  1. Tourism - A Natural Resource Marketing Tools Tourism, A Natural Resource? Food for thought Iain Frazer

  2. Giants Causeway Dungannon Fermanagh LakeLands Mourne Mountains

  3. Natural Resources Defined A form of travel to natural areas where the experience and appreciation of nature and natural phenomena is the prime motivation for visiting these places. Dungannon Park Great Wall Giants Causeway French Alps Pyramids Grand Canyon Tyrone

  4. NRT Ingredients People • Sports Tourism • Food Tourism • Events Tourism • Genealogy • Dark Tourism Place • Cultural Tourism • Heritage Tourism • Countryside Recreation • Rural/Urban Tourism • Sustainable Tourism • Eco -Tourism PRODUCT

  5. Tyrone’s Tourism Product • Activity Tourism • Walking, Angling, Cycling, Golfing, Horse Riding, Water activities • Culture & Heritage • Historical sites , Museums, trails, Attractions, Car touring • Festivals & Events • FOTE, Rally Ireland, Bush Road Races, Taste of the Valley, Fleadh Uladh • Food Tourism • Good Food Circle, Food Network & Development Forum, Farmers Markets

  6. Festival & Events …… Naturally Flight of the Earls Festival 07 Medieval Event Fleadh Uladh Bush Road Races Mayors Pageant

  7. Flavour of Tyrone • Established 1997 • Private sector led tourism group facilitated through Dungannon and South Tyrone Borough CouncilDevelop • Expanding membership 140 + • Accommodation, Attractions, Activities, Good Food Circle, Craft, Farmers Market, Training, • Marketing • Festivals and Events • Product development • Learn2 • Good Food Circle • WRTP / IFI Members

  8. Good Food Circle -

  9. Food Tourism Emerging Niche • More Tourists focus on authenticity & Origin • Farmers’ Markets • Cookery Schools • Food & Drink Trails • Food & Drink Festivals • Food Tourism Destination Branding • Flavour of Tyrone • Fuschia Brand West Cork • Meath Good Food Circle “Food that is expressive of a region & its culture can be used as a means of differentiation for a destination in an increasingly competitive global marketplace” (Hall:1993)

  10. NI Visitor Performance • DSTBC – Dungannon & South Tyrone Borough Council

  11. Potential Market Segments Activities undertaken by Visitors to NI 2006 DSTBC tourism team incorporate NITB target segments

  12. The Irish Welcome