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Tourism - A Natural Resource Marketing Tools Tourism, A Natural Resource? Food for thought Iain Frazer Giants Causeway Dungannon Fermanagh LakeLands Mourne Mountains Natural Resources Defined

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Tourism - A Natural Resource

Marketing Tools

Tourism,

A Natural Resource?

Food for thought

Iain Frazer


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Giants Causeway

Dungannon

Fermanagh LakeLands

Mourne Mountains


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Natural Resources Defined

A form of travel to natural areas where the experience and appreciation of nature and natural phenomena is the prime motivation for visiting these places.

Dungannon Park

Great Wall

Giants Causeway

French Alps

Pyramids

Grand Canyon

Tyrone


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NRT Ingredients

People

  • Sports Tourism

  • Food Tourism

  • Events Tourism

  • Genealogy

  • Dark Tourism

Place

  • Cultural Tourism

  • Heritage Tourism

  • Countryside Recreation

  • Rural/Urban Tourism

  • Sustainable Tourism

  • Eco -Tourism

PRODUCT


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Tyrone’s Tourism Product

  • Activity Tourism

    • Walking, Angling, Cycling, Golfing, Horse Riding, Water activities

  • Culture & Heritage

    • Historical sites , Museums, trails, Attractions, Car touring

  • Festivals & Events

    • FOTE, Rally Ireland, Bush Road Races, Taste of the Valley, Fleadh Uladh

  • Food Tourism

    • Good Food Circle, Food Network & Development Forum, Farmers Markets


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    Festival & Events …… Naturally

    Flight of the Earls Festival 07

    Medieval Event

    Fleadh Uladh

    Bush Road Races

    Mayors Pageant


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    Flavour of Tyrone

    • Established 1997

    • Private sector led tourism group facilitated through Dungannon and South Tyrone Borough CouncilDevelop

    • Expanding membership 140 +

      • Accommodation, Attractions, Activities, Good Food Circle, Craft, Farmers Market, Training,

    • Marketing

    • Festivals and Events

    • Product development

      • Learn2

      • Good Food Circle

  • WRTP / IFI Members



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    Food Tourism Emerging Niche

    • More Tourists focus on authenticity

      & Origin

      • Farmers’ Markets

      • Cookery Schools

      • Food & Drink Trails

      • Food & Drink Festivals

  • Food Tourism Destination Branding

    • Flavour of Tyrone

    • Fuschia Brand West Cork

    • Meath Good Food Circle

  • “Food that is expressive of a region & its culture can be used as a means of differentiation for a destination in an increasingly competitive global marketplace” (Hall:1993)


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    NI Visitor Performance

    • DSTBC – Dungannon & South Tyrone Borough Council


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    Potential Market Segments

    Activities undertaken by Visitors to NI 2006

    DSTBC tourism team incorporate NITB target segments