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  1. Focus group Results Moscc 2014 Jaclyn Jarmulowicz Employment & Training Resources, Framingham

  2. Overview • In April 2014, a focus group was conducted at ETR Framingham. The goal was to learn more about how they look for work and to test their response to marketing campaign concepts and collateral. • 12 job seekers participated in the focus group, age ranging from 46 to 77. • There were 8 men and 4 women. • 4 were veterans.

  3. Question #1 and #2…General knowledge • Prior to being a member of Massachusetts One-Stop Career Centers please describe your knowledge and awareness level of career related services in Massachusetts.

  4. Question #3…First step • After you became unemployed, what was the first action you took in the job search? What was your first step?

  5. Question #4….organizations • What organizations are you a member of (networking groups, committee, library’s) and how often you participate and visit each?

  6. Question #5…Medium • What was your first information medium (internet, tv, newspaper) you used for the job search and why?

  7. Question #5…Medium

  8. Question #6…Influence • What in particular has influenced your job search habits and why?

  9. Question #7 • How long were you unemployed for until you found out about Massachusetts One-Stop Career Centers? How did you find out about it?

  10. Question #7…time • How long were you unemployed for until you found out about Massachusetts One-Stop Career Centers? How did you find out about it?

  11. Question #7 Time continued