slide1 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
With Key 103’s weekly audience of 558,000 we can fill the Manchester Arena capacity 24 times! PowerPoint Presentation
Download Presentation
With Key 103’s weekly audience of 558,000 we can fill the Manchester Arena capacity 24 times!

play fullscreen
1 / 17

With Key 103’s weekly audience of 558,000 we can fill the Manchester Arena capacity 24 times!

118 Views Download Presentation
Download Presentation

With Key 103’s weekly audience of 558,000 we can fill the Manchester Arena capacity 24 times!

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. With Key 103 & Magic 1152’s weekly audience of 611,000 we can fill the Manchester Arena capacity over 26 times! Source: RAJAR, Key 103 TSA. 6 Months, PE Jun 2014

  2. With Key 103’s weekly audience of 558,000 we can fill the Manchester Arena capacity 24 times! Source: RAJAR, Key 103 TSA. 6 Months, PE Jun 14.

  3. AUDIENCE POTENTIAL : 2,498,000 Male = 1,226,000 Female = 1,272,000 Source: RAJAR, Key 103 TSA. 6 Months, PE Jun 14

  4. “Key 103– Manchester’s Number One” • Key 103 scores it’s highest reach in Q2 for 9 years – 558,000 adults now tune in every week, that’s more than any other commercial station • Key 103’s Mike and Chelsea is Manchester’s most listened to commercial Breakfast show with 364,000  listeners tuning in each weekwith a commercial share of 22.9% - 62% higher than Capital • Key 103 & Magic 1152 have had their best Q2 results for 9 years and now reach nearly 100,000 more listeners each week than our nearest commercial competitor Source: RAJAR, Key 103 TSA. 6 Months, PE Jun 14

  5. Combined Audience Mixed of adult contemporary music with unrivalled news and sports coverage, phone-ins and local information This shows a breakdown of our demographic here at Key103 & Magic 1152 to show a representation of the type of listeners we have and potential customers you could have. Breakdown by gender, age & social class in percentages respectively. Source: RAJAR, Key 103 TSA. 6 Months, PE Jun 2014

  6. Key 103 Audience Mix of adult contemporary music with unrivalled news & sports coverage, phone-ins and local information This graph shows a breakdown of our demographic here at Key 103 to show a representation of the type of listeners we have and potential customers you could have. Breakdown by gender, age & social class in percentages respectively. Source: RAJAR, Key 103 TSA. 6 Months, PE Jun 14

  7. Magic 1152 Audience Mix of adult contemporary music with unrivalled news & sports coverage, phone-ins and local information. This shows a breakdown of our demographic here at Magic 1152 to show a representation of the type of listeners we have and potential customers you could have. Breakdown by gender, age and social class in percentages respectively. Source: RAJAR, Key 103 TSA. 6 Months, PE Jun 14

  8. This shows the listenership of the station by age category breakdown. Source: RAJAR, Key 103 TSA. 6 Months, PE Jun 2014.

  9. The number of people (in 000s) listening for commercial radio stations in the Key 103 TSA. Source: RAJAR, Key 103 TSA. 6 Months, PE Jun 2014. .Stations marked with a * do not cover the whole TSA

  10. The number of people listening for all stations (inc. BBC) in the Key 103 TSA. Source: RAJAR, Key 103 TSA. 6 Months, PE Jun 2014. Key 103 & Magic 1152 = Bauer Manchester. Stations marked with a * do not cover the whole TSA

  11. The commercial share of listening in the Key 103 & Magic 1152 TSA. Source: RAJAR, Key 103 TSA. 6 Months, PE Jun 2014.Stations marked with a * do not cover the whole TSA

  12. The total amount of time people listen for all stations (inc. BBC) in the Key 103 & Magic 1152 TSA. Source: RAJAR, Key 103 TSA. 6 Months, PE Jun 2014. Stations marked with a * do not cover the whole TSA

  13. Key 103 & Magic 1152Reach (000’s) Source: RAJAR, Key 103 TSA. 6 Months, PE Jun 14 Predicted cumulative reach

  14. Key 103Reach (000’s) Source: RAJAR, Key 103 TSA. 6 Months, PE Mar 14.Predicted cumulative reach

  15. 153,545 74,066 87,000 TOTAL DIGITAL AUDIENCE 433,069 22,900 93,000 2,558

  16. ONLINE + VIDEO Key103.co.uk received 348,128 visitors in Quarter 2 2014 alone browsing 1,182,562 pages. We have a range of online inventory to cater to any particular advertising needs from sponsorships, homepage takeovers, competition pages, social media and more, all the way to sponsoring our smart phone applications which reaches a further 87,000 people and counting. We also have a regularly cleansed VIP email database which we can send emails to on your behalf to over 93,000people. Videos can be created to your requirements and are featured online to help promote your campaign and deliver any key messages. We have the facilities to film footage that relate to your campaign that will engage over a quarter of a million listeners that our website attracts. Source: Google analytics Quarter 2 2014