bm0621 ICA 1

1. bm0621 ICA 1 Proposal A Proposal B Proposal C Punters Column in newspapers Interactive TV Drama The Arts Times • like The Computer Times • Weekly release • Stocks • Investments • Gambling • -Racing • -Betting • Weekly or fortnightly • Online voting • -lead characters’ decisions/actions • Market size too small • -Failure of free magazine Lien • -Closing of The Arts Magazine • Content already available • Gambling raises ethical issues • High capital involved • Nonvolatile to changes, eg. Sick actor

2. E-Dine • Wine and dine information • Print • -brochure which is distributed daily with newspapers • -advertisements in magazines • Internet • -website Final Proposal • Targets working class • 3-5 recommendations daily • Discounts, free gifts • E-dine dollar by password • -similar to Red Rewards • -2 types of virtual currency • Red dollar • -higher value • -short promotion span • Green dollar • -lower value • -can accumulate for long Motive: To boost sales of new/existing food outlets and improve their exposure to public

3. E-Dine The Irish are famous for their love of a good party, and at Father Flanagan’s they are no exception. Located in Chijmes, a heritage landmark in Singapore, Father Flanagan’s offers a fun, authentic experience that captures the spirit of Ireland. Expect the finest Irish beers and smoothest whiskies served alongside a variety of quality Irish dishes. CHIJMES, #B1-06, 30 Victoria Street S187996 Tel: 6333 1418 Fax: 6333 1419 www.e-dine.com ED Pick of the Day A refreshing entrée to the bustling scene at Boat Quay, BQ Bar sets itself as a vibrant meeting place for guests to catch up over quality cocktails, food and music in an open and relaxed environment setting. 39 Boat Quay Singapore 049828Tel: 6536 9722 Fax: 6536 0530 Sitting majestically on hilltop amidst a 47-acre park, Alkaff Mansion is a prestigious conservation property with rich historical legacy. Once the weekend retreat of the wealthy Alkaff family in 1920s, the Mansion has been faithfully restored to its original breathtaking splendour, and is now a unique dining venue offering various exquisite cuisines. 10 Telok Blangah GreenSingapore 109178Tel: +65 6415 4888 For a taste of Ireland, relish wholesome Irish specialties such as the Beef and Guinness Pie, Irish Stew and old-time favorite Fish 'n' Chips. Traditional pub fare includes Steak and Kidney Pie, Ploughman's Lunch and a selection of sandwiches and pies, which is hearty comfort food at its best. Bar snacks are served all day in the bar with lunch and dinner being served upstairs in Molly’s Chipper. For a perfect hangover cure, Molly’s Chipper is a godsend for those craving that familiar heart-warming and tummy-filling dose of sausages, beans, eggs and chips! Offer:10% Discount Off food bill Ed-word: molleymalones Address:42 Circular Road, Singapore 049398 Tel: 6536 2029 Fax: 6536 2019Opening hours : 11:00am to 12:00am - Sunday & Monday11:00am to 1:00am - Tuesday, Wednesday & Thursday11:00am to 2:00am - Friday & Saturday Alkaff Mansion is offering a 10% discount off total F&B bill for all E-Dine members.

4. E-Dine Mon Tue Wed Thur Fri Sat Sun SS • ABC MarketThere's this stall at ABC market at Jln Bt Merah stall named Cantonese Curry Rice (beside Claypot stall). They served delicious cooked food and their special make curry sauce. Change of dishes everyday; their speciality Pork Chop and many more. It's food for value (compared to others). Operating hours 5.00 pm to 3.30 am and closed on Friday. Good for those who are in the night shift or partying. Home Account Archive Support Links Fortune CentreNext to Guan Yin Temple. Lots of Vegetarian stalls in there, good place to venture about. Not pricey at all. Even sells vegetarian ingredients if you want to cook. - Tracy Jalan Besar Vegetarian StallsNear Kitchener St, sells Yong Tau Foo, Laksa, Noodles, Mee Siam, Mee Rebus, Zhi Cha, etc. In the evening, Teochew Porridge, zhi cha and lots of restaurant like foods. Used to have a prata stall, think it's closed now. Price is reasonable like any other hawker prices. - Tracy Joo Chiat Rd and ChinatownLu Qing Qing vegetarian restaurant. Serves good porridge and home-made noodles. Chinatown branch is slighty pricier than Joo Chiat as it has better ambient and very well decorated, it also serves dim sum. Nice and unique food. Their chicken rice is suberb! Price is about $5/$6 onwards. Very well-recommended. - Tracy Logged in as: miaomiao Red Dollar 26 Green Dollar 11 2 August 2004 9:30 AM

5. Sources • http://www.makantime.com/ • http://www.ida.gov.sg/idaweb/media/PressRelease_LeadStory_Main.jsp?leadStoryId=L116&versionId=4 • http://www.singstat.gov.sg/papers/snippets/transport.html • http://www.centralsingapore.org.sg/site/home/index.html • http://www.friendsofchangi.com/partners/alkaff.htm • http://www.tbs.co.jp/b-life/ • http://vnboards.ign.com/ 043719X Fu Kaidi