1 / 34

Weekly Monitor

Weekly Monitor. Targeting Consumer Demand in Turbulent Times. Methodology. INTRODUCTION GfK's Weekly Monitor measures actual sales from retailers to final consumers (selling out), shop by shop, product by product.

nonnie
Download Presentation

Weekly Monitor

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Weekly Monitor Targeting Consumer Demand in Turbulent Times

  2. Methodology • INTRODUCTION • GfK's Weekly Monitor measures actual sales from retailers to final consumers (selling out), shop by shop, product by product. • GfK’s weekly sample is composed of several hundred outlets from consumer channels. The leading retailers of the distribution channels are covered. • GfK Weekly Monitor Cooling in Ukraine is a leaderpanel based on around 1632 shops from 18 leading retailers, which provide data every week. This number includes mobile, IT and electric retailers. The actual weekly data providers for MDA sector are electric retailers Comfy, Eldorado, Foxtrot, Foxmart, Metro, Technopolis. • PERIMETER Average coverage vs. monthly Panel Market based on July-September’2010. The coverage reflects the coverage based on units versus the monthly Panel Market. The coverage is a weighted average of the past 3 months and is updated 4 times a year. • Coverage of the Weekly Monitor System for Cooling Product Group = 51%

  3. Methodology • PRODUCT DEFINITION • COOLING • This report covers • Electrical cooling includes all kinds of insulated appliances with the main function of prolonging the life • of food by keeping it slightly above or below zero degrees. • According to this definition, electrical cooling contains boxes, refrigerators and combinations (i.e. • refrigerators and freezers in one appliance).

  4. PRJ 86790 - RG 2046246 - RP 10073177 - ID 269414586 TH1 / SH1 2012-02-24 12:00:03 COOLING Sales Units

  5. PRJ 86790 - RG 2046246 - RP 10073178 - ID 269414587 vol growth / SH1 2012-02-24 12:00:09 COOLING Sales Units COOLING Growth Rate %

  6. PRJ 86790 - RG 2046246 - RP 10073179 - ID 269414588 TH1 / SH1 2012-02-24 12:00:12 COOLING Th. Sales Value UAH

  7. PRJ 86790 - RG 2046246 - RP 10073180 - ID 269414589 TH1 / SH1 2012-02-24 12:00:30 COOLING Th. Sales Value USD

  8. PRJ 86790 - RG 2046246 - RP 10073181 - ID 269414590 vol growth / SH1 2012-02-24 12:00:32 COOLING Sales Value UAH COOLING Growth %

  9. PRJ 86790 - RG 2046246 - RP 10073182 - ID 269414591 vol growth / SH1 2012-02-24 12:00:34 COOLING Sales Value USD COOLING Growth %

  10. PRJ 86790 - RG 2046246 - RP 10073183 - ID 269414592 TH1 / SH1 2012-02-24 12:00:40 COOLING Sales Units % Feature Market Shares

  11. PRJ 86790 - RG 2046246 - RP 10073184 - ID 269414593 TH1 / SH1(2) 2012-02-24 12:00:42 COOLING Sales Ths. Value EUR % Feature Market Shares

  12. PRJ 86790 - RG 2046246 - RP 10073185 - ID 269414594 TH1 / SH1(2) 2012-02-24 12:00:44 COOLING Th. Sales Value UAH % Feature Market Shares

  13. PRJ 86790 - RG 2046246 - RP 10073186 - ID 269414595 TH1 / SH BrandGrps+Daewoo+LG+Samsung+Liebherr RU 2012-02-24 12:00:47 COOLING Sales Units % FS Brand Groups Market Shares

  14. PRJ 86790 - RG 2046246 - RP 10073187 - ID 269414596 TH1 / SH BrandGrps+Daewoo+LG+Samsung+Liebherr RU 2012-02-24 12:00:50 COOLING Sales Value % FS Brand Groups Market Shares

  15. PRJ 86790 - RG 2046246 - RP 10073188 - ID 269414597 TH1 / SH1 2012-02-24 12:00:53 COOLING Sales Units % FS 2DR FREEZER TOP

  16. PRJ 86790 - RG 2046246 - RP 10073189 - ID 269414598 TH1 / SH1 2012-02-24 12:00:55 COOLING Sales Value % FS 2DR FREEZER TOP

  17. PRJ 86790 - RG 2046246 - RP 10073190 - ID 269414599 TH1 / SH1 2012-02-24 12:00:58 COOLING Sales Units % FS 2DR FREEZER TOP

  18. PRJ 86790 - RG 2046246 - RP 10073191 - ID 269414600 TH1 / SH1 2012-02-24 12:01:00 COOLING Sales Value % FS 2DR FREEZER TOP

  19. PRJ 86790 - RG 2046246 - RP 10073192 - ID 269414601 TH1 / SH1 2012-02-24 12:01:03 COOLING Sales Units % FS 2DR FREEZER TOP Priceclasses Market Shares

  20. PRJ 86790 - RG 2046246 - RP 10073193 - ID 269414602 TH1 / SH1 2012-02-24 12:01:06 COOLING Sales Value % FS 2DR FREEZER TOP Priceclasses Market Shares

  21. PRJ 86790 - RG 2046246 - RP 10073194 - ID 269414603 TH1 / SH Top 15 Brands Total/FS RU (weekly) 2012-02-24 12:01:09 COOLING Sales Units % FS 2DR FREEZER TOP Brand Shares per Priceclasses

  22. PRJ 86790 - RG 2046246 - RP 10073195 - ID 269414604 TH1 / SH Top 15 Brands Total/FS RU (weekly) 2012-02-24 12:01:12 COOLING Sales Value % FS 2DR FREEZER TOP Brand Shares per Priceclasses

  23. PRJ 86790 - RG 2046246 - RP 10073196 - ID 269414605 TH1 / SH1 2012-02-24 12:01:15 COOLING Sales Units % FS 2DR FREEZER BTM

  24. PRJ 86790 - RG 2046246 - RP 10073197 - ID 269414606 TH1 / SH1 2012-02-24 12:01:17 COOLING Sales Value % FS 2DR FREEZER BTM

  25. PRJ 86790 - RG 2046246 - RP 10073198 - ID 269414607 TH1 / SH1 2012-02-24 12:01:28 COOLING Sales Units % FS 2DR FREEZER BTM Brand Market Shares

  26. PRJ 86790 - RG 2046246 - RP 10073199 - ID 269414608 TH1 / SH1 2012-02-24 12:01:31 COOLING Sales Value % FS 2DR FREEZER BTM Brand Market Shares

  27. PRJ 86790 - RG 2046246 - RP 10073200 - ID 269414609 TH1 / SH1 2012-02-24 12:01:34 COOLING Sales Units % FS 2DR FREEZER BTM Priceclasses Market Shares

  28. PRJ 86790 - RG 2046246 - RP 10073201 - ID 269414610 TH1 / SH1 2012-02-24 12:01:36 COOLING Sales Value % FS 2DR FREEZER BTM Priceclasses Market Shares

  29. PRJ 86790 - RG 2046246 - RP 10073202 - ID 269414611 TH1 / SH Top 15 Brands Total/FS RU (weekly) 2012-02-24 12:01:41 COOLING Sales Units % FS 2DR FREEZER BTM Brand Shares per Priceclasses

  30. PRJ 86790 - RG 2046246 - RP 10073203 - ID 269414612 TH1 / SH Top 15 Brands Total/FS RU (weekly) 2012-02-24 12:01:44 COOLING Sales Value % FS 2DR FREEZER BTM Brand Shares per Priceclasses

  31. PRJ 86790 - RG 2046246 - RP 10073204 - ID 269414613 TH1 / SH1 2012-02-24 12:01:46 COOLING Price UAH

  32. PRJ 86790 - RG 2046246 - RP 10073204 - ID 269414614 TH1 / SH1 2012-02-24 12:01:48 COOLING Price USD

  33. PRJ 86790 - RG 2046246 - RP 12124572 - ID 302022815 TH1 / SH1 2012-02-24 12:01:51 COOLING Sales Units % W52/10-W07/11 - W07/12 Ukraine SIDE BY SIDE

  34. PRJ 86790 - RG 2046246 - RP 12124293 - ID 301988697 TH1 / SH1 2012-02-24 12:01:53 COOLING Sales Value % W52/10-W07/11 - W07/12 Ukraine SIDE BY SIDE

More Related