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Manchester - China Partnership Working Andrew Stokes, Chief Executive Marketing Manchester PowerPoint Presentation
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Manchester - China Partnership Working Andrew Stokes, Chief Executive Marketing Manchester

Manchester - China Partnership Working Andrew Stokes, Chief Executive Marketing Manchester

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Manchester - China Partnership Working Andrew Stokes, Chief Executive Marketing Manchester

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  1. Manchester - China Partnership WorkingAndrew Stokes, Chief ExecutiveMarketing Manchester

  2. Marketing Manchester • Visit Manchester – tourist board • 3rd visited city in UK • 1.1million international visitors • £6.6billion to Greater Manchester economy • Part funded by Manchester Airport • Priority international markets: • China • North America • India • Germany • Scandinavia

  3. Manchester and China Twinned with Wuhan Airport City – BCEG deal Inward investment activity – China Roadshow Report by Lord Nat Wei Manchester China Forum 14,000+ Chinese visitors (IPS 2012) China Visitor Economy Forum Manchester gateway to the North of England 3,000 Chinese students

  4. Partnership Approach Active in China since 2005 Manchester Airport Strategic partnerships with MCFC and MUFC Chinatown Taskforce & Community Group

  5. Partnership Approach Airline campaign activity; Etihad Airways VisitBritain partnership, travel trade activity/media – GREAT China Welcome Charter Regional marketing group Manchester China Forum & China Visitor Economy Forum

  6. China Visitor Economy Forum Retail Seminar, 9 April Global Blue and Union Pay Manchester Airport Customer journey, signage, facilities Tailored F&B and retail offering Chinese New Year Building on success of 2014 Developing CNY 2015 and beyond

  7. Marketing Activity Travel Trade Manchester Calling Travel Trade Workshop, November 2013 Sales missions/on-territory engagement Consumer Tax free shopping guide, 5,000 copies translated in Chinese Etihad Airways joint campaign Media – press visits/on-territory engagement

  8. Targeting China Manchester • Translated collateral • Chinese speaking guide • New website Manchester City Football Club • 9million Chinese followers – social media • Mandarin speaking staff/tours • Pre-season tour Beijing Selfridges, Manchester • 65 Mandarin & Cantonese speaking staff • Stores guides and website • Online shopping available in China Manchester United Football Club • Collateral & website • Mandarin tours/guide • On-territory activity – pre-season tours