Wisconsin River Meats Cooperative: Direct Marketing of Meat Project

1. Meat Marketing Project In Cooperation With Wisconsin River Meats

2. Meat Marketing Project • Goals: • Market Market Ready Cows • Add Value to Livestock Products • Sell Direct to Volume Users (Institutions) • Have Dedicated Orders to Fill • Start Small and Expand as Success Warrants-1000 lb plus lots • Involve small group of producers

3. Direct Marketing of Meat • Who are the Clients?? • Currently Working with Dane County Group • Institutional Food Coalition • Encourage Buy Local-Buy Wisconsin • Members are Restaurants, State Institutions, Universities, • Making Major Purchases at Produce Auction • Several have expressed interest in Meat Products

4. Direct Marketing of Meat • Getting Started!! • WE DO have interested producers! • Buyers ARE Committed to Advance Orders • Producers Supply What the Buyers Wants! • A Steer is not all Steak • A pig is not all pork chops • A Cow is Not All Hamburger • We Have a Processor Willing to Work With Us

5. Direct Marketing of Meat • Example: • Buyer Commits to 3000 lbs of ground beef • Need 7-8 Cows for this order • Price determined based on selling price of meat • Expect a $0.05-$0.10 per lb live weight premium • No selling fees or commission like Equity • Buyer Wants Primal Cuts--Maybe in the Future • Rounds, short loins, rib eyes, sirloins • Choice Quality Grading cattle • Maybe lower value cuts go into ground product

6. Direct Marketing of Meat • Example: • Equity Report for Feb 24th • SLAUGHTER COWS • 20% Cows Selling 56-61 • 60% Cows Selling 44-55 • 20% Cows Selling Below 44

7. Direct Marketing of Meat • Example: • Let’s Use $.50 in our example • Sell 1400 lb cow • Price=$700 • Minus commissions and other fees=$30 • Net to Producer-$670 • Advantage-Paid within 48 hours

8. Direct Marketing of Meat • Example: Sell in Meat • 1400 x $.60= $840 • No Deductions • Can Vary with lean cut out of each cow • Get paid within 30 days of processing

9. Direct Marketing of Meat • Moving Foreword: • Working with Wisconsin River Meats • Dedicated Processing Date • Need List of Producers and Dates Cows are Available to Keith VanderVelde • Orders Come from Institutions • Product is Processed • Product Test for Bacteria

10. Direct Marketing of Meat • Moving Foreword: • Wisconsin River Meats Delivers Product to Institution • Billing Done by ????? • Payment Terms 30 days • Liability Insurance is Covered by Wisconsin River Meats

11. Our Goal • Provide a Market for Cows • Increase Income to Producers • Provide Local Meat Products to Institutions • Help to Maintain and Create Jobs • $$$$$$$$$$$$$$$$$$$$$$$$$$$$