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Meat Marketing

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  1. Meat Marketing Diana Endicott Good Natured Family FarmsFounder and Director SARE 20th Anniversary • March 25-27, 2008 • Kansa City, Mo

  2. Consolidation • 4 beef packers control 84% of the market • 4 pork packers control 66% of the pork market • Top 4 poultry companies process 59% of the broilers • Top 4 companies process 56% of the turkey market Consider this:

  3. Partnership

  4. K.C. Local Farmers, Proccessors, and Retailers • 95% Located in Kansas & Missouri • Majority within 200 Mile Radius • Within 7-hour drive

  5. The McKay Family Mindenmines, MO GNFF All-Natural Beef USDA definition of Natural: Minimally processed no artificial ingredients or preservatives.

  6. Maddick Family Lathrop, MO GNFF Free Range Chicken

  7. Frank Reese Good Shepherd Turkey Ranch GNFF Heritage Turkeys

  8. The Neuner Family Ozark Mountain Coop GNFF Pastured Pork

  9. Grass Fed Bison

  10. Employ 10 people Process 1.5 Million Lbs of beef per year Dry-Aging Reduces Ecoli 0157:H7 Uniontown, KS. All-Natural Beef Processing

  11. First Multi-Species Processing Plant USDA Federal Inspected Poultry Processing

  12. Nebraska Turkey Growers Processing Plant 10,000 Bird Minimum Sell Approximately 500 birds Good Shepard Turkey Ranch – Frank Reese coordinates area ranchers to raise turkeys Heritage Turkey Processing

  13. Ozark Mountain Pork Cooperative Own & Operate their own processing plant in Mountain View, Missouri Pastured Pork Processing

  14. New-Grass Bison Coop Krehbiels Processing Plant in McPherson, KS USDA Inspected Sold Frozen In Stores Bison Processing

  15. Good Natured Family Farms Alliance All Natural Beef Coop Free Range Chicken Fulton Community & Campo Lindo Farms Ozark Mountain Pork Cooperative New Grass Bison Coop Heritage Turkeys Good Shepard Turkey Ranch GNFF Uniontown, KS GNFF Uniontown, KS / Campo Lindo Lathrop, MO OMPC Mountain View, MO / Meadow Brook Farms Krehbiels McPherson, KS Nebraska Turkey Growers Gibbon, NE / Krehbiels McPherson, KS Good Natured Family Farms Alliance Model

  16. Salmonella Bird Flu Mad Cow Food Safety A California meat company on Sunday issued the largest beef recall in history, 143 million pounds, some of which was used in school lunch programs, Department of Agriculture officials announced.

  17. USDA QSVP • USDA based ISO 9000 program • Verify Label Special Claims • Source Verification

  18. Identification and Traceability Ear Tag Number Package Identification

  19. source: Aninal Compassionate – Whole Foods. • No antibiotics — ever • No animal byproducts in feed • No gestation crates • Sows provided freedom of movement in farrowing (birthing) pens • Bedding required to satisfy natural rooting instincts Pastured Pork

  20. Buy Fresh Buy Local Creditability and Integrity Assurance

  21. Food Safety Guides

  22. Distribution - Direct Store Delivery

  23. Buy Fresh Buy Local

  24. Market Analysis

  25. % Customer Count % Sales Contribution % Profit Count Non-Loyal Loyal Finding a Retail Customer

  26. Targeting a Customer • Database mining

  27. 4.02 4.03 Preferred Customer Card In-Store Demos & Sampling Increasing Product Movement Scale: 1 to 5; 5 Most Effective

  28. Promoting LocallyGrown Customers' Receipts

  29. Signage

  30. Point of Purchase

  31. Farmers' Market

  32. Farmers' Table

  33. Gary & Marilyn EdelmanGood Natured Family Farms Beef Producers Meat Road Show

  34. The Rice Family Meet The Growers

  35. Weekly Ad Flyers

  36. Computer Checkout

  37. Community Supported Agriculture

  38. Media Outreach

  39. Farm Tours

  40. Presenting Awards Hen House Markets’ Staff Members Participate in Walk Community Outreach

  41. Community Outreach

  42. Colby Garrelts bluestem Mark Juhnke Grand St. Cafe Frank Marciniak Café des Amis Sean P. Price Lidia’s Kansas City Local Chefs

  43. Locally Grown Farm Fresh Foods

  44. Is It Worth It?

  45. Diana Endicott Email: allnatural@ckt.net Phone: (620)939-4933 1976 55th St. Bronson, KS 66716