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Pricing Conclusion/Solutions. Price CMI cushion pad higher than regular cushion pads because it is work-saving and last longer CMI should use exiting equipment to manufacture cushion pads Using exiting equipment to produce cushion pads brings higher profit margin .

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pricing conclusion solutions

Pricing Conclusion/Solutions

Price CMI cushion pad higher than regular cushion pads because it is work-saving and last longer

CMI should use exiting equipment to manufacture cushion pads

Using exiting equipment to produce cushion pads brings higher profit margin

marketing conclusion solutions
Marketing Conclusion/Solutions
  • Built a brand name for the CMI cushion pad with the focus on a work saving cushion pad
  • Use construction-oriented manufacturer representatives to sell the product to engineering/construction contractor, as well as pile hammer manufactures and architectural/consulting engineers
  • Advertize the product in the Oklahoma Contractor magazine
  • Feature the cushion pad in the “Piletalk” seminar
  • Use Professor McCormack approval to boost the brand name