Farm Retail & Agri-tourism Safety and Risk

1. Farm Retail & Agri-tourism Safety and Risk John Berry, Ag Marketing Educator Penn State Cooperative Extension Penn State is committed to affirmative action, equal opportunity and the diversity of its work force.

3. • Agriculture-related museums • Agriculture-related festivals and fairs • Century farms • Corn-maze enterprises • Farmers’ markets • On-farm tours • On-farm retail markets • On-farm vacations • On-farm festivals and fairs • On-farm petting zoos • On-farm fee-fishing • On-farm horseback riding • On-farm bed and breakfasts • Pick-your-own farms • Wineries

4. Nature and agricultural based tourism – fastest growing segment in travel in the US– 30% increase in last decade

5. Ryan, S., DeBord, K., McClellan, K.; 2006

6. Ryan, S., DeBord, K., McClellan, K.; 2006

7. 58% F / 42% M • 18 to 89, ave. 48 • 2.7 / group • 68% w/ 50 m. • $120.00 / P.V. • Weather • Property tax • Insurance cost • Labor cost • Industry promotion Ryan, S., DeBord, K., McClellan, K.; 2006

16. Influencing & Adjusting Personality(ies) Goals Farm characteristics Time / Labor / Management Market / Brainstorm Financial considerations Are we ready?

17. Risk Production Market Financial Legal Human

18. Risk Avoid Reduce Transfer Accept Production Market Financial Legal Human

19. Safety Retail and/or Agritourism enterprises must provide a safe and healthy environment for customers and employees

20. Regulation General Employment Permits / Licenses

21. Regulation ADA Animal welfare Public health – food safety Taxes – sales, amusement Building code

22. Resources?

23. Resources? • Pennsylvania Department of Agriculture • “other” • Municipality • Insurance provider

24. Resources? • Pennsylvania Department of Agriculture • “other” • Municipality • Insurance provider agmarketing.extension.psu.edu www.PaFarm.com

25. http://www.agsafety.psu.edu/farmhat/ Farmers, insurers, educators, and other website visitors can select from over 150 topics including, machinery and equipment, buildings and facilities, and livestock handling hazards.

26. Scale of Safety fact sheet “most protection” through “least protection” “reminders” “laws, regulations, standards, guidelines” “other”

27. Scale of Safety fact sheet • Retail • Christmas Trees sales • Christmas Tree Parking/ Lighting • Roadside Market Parking/Lighting • U‐ Pick Parking Area and Lighting • U – Pick Tree Fruit

28. Scale of Safety fact sheet • Agri-tourism • Corn Maze Parking and Lighting • Corn Maze Supervision • Farm Exposures • Hay Ride Equipment • Hay Ride Operations • Hay Ride Passenger Safety • Intensity of

29. Scale of Safety fact sheet • Activities • Farm Ponds • Trampolines

30. Scale of Safety fact sheet • Other • Vegetation • All Terrain Vehicles • Golf Cars • Utility Task Vehicles • Ag Buildings Fire • Ag Buildings/Fire extinguishers

31. Risk Audit sheets • Self-audit • Insurance provider audit • 3rd party audit • Lehigh County Cooperative Extension and PaFarm collaborating

32. Risk Audit sheets

33. Agriculture is risky business Bringing members of the public onto the property increases the risk Farms and agribusinesses best protect themselves from liability by engaging in a proactive safety program Safety must form an important part of the day-to-day business

34. John Berry johnberry@psu.edu Penn State Cooperative Extension – Lehigh County 610.391.9840

35. Farm Retail & Agri-tourism Safety and Risk John Berry, Ag Marketing Educator Penn State Cooperative Extension Penn State is committed to affirmative action, equal opportunity and the diversity of its work force.