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Current awareness: harnessing the power of social media. Tom Roper, Clinical Librarian, Brighton and Sussex NHS Library and Knowledge Service @tomroper. West Sussex (as it used to be). Primary Care Librarian, serving primary care and community

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current awareness harnessing the power of social media

Current awareness: harnessing the power of social media

Tom Roper, Clinical Librarian, Brighton and Sussex NHS Library and Knowledge Service

@tomroper

west sussex as it used to be
West Sussex (as it used to be)
  • Primary Care Librarian, serving primary care and community
    • 56 GP practices grouped in six localities – Adur, Arun, Chanctonbury, Chichester, Regis and Worthing
    • Sussex Community NHS Trust: 4,300 staff serving 1 million people in West Sussex and Brighton and Hove (biggest in NHS South of England)
  • Two-thirds of West Sussex, 482,000 people
west sussex
West Sussex
  • 56 GP Practices
  • 1 acute NHS hospital trust
  • 6 NHS community hospitals
  • Over 200 Community Nurses and a wide range of community teams
  • Over 50 NHS Dental Surgeries
  • Around 95 Community Pharmacies
west sussex health needs
West Sussex health needs
  • One of the oldest populations in England
    • Over 23% of population aged over 65 (compared to average for England c.16%).
  • Our population is ageing
    • By 2016 there will be 11% more people aged over 85 living in Coastal West Sussex.
  • We have areas of high deprivation
    • Some areas on the coastal strip are among the 10% most deprived in the country.
  • With age comes disease
    • Number of people with long-term conditions such as COPD, diabetes and dementia increasing
    • By 2026 there will be around 3,200 more people living with dementia
the power of social media
The power of social media

From Intel, March 2013

why did we want to use social media
Why did we want to use social media?
  • Part of our online brand
  • Engage and converse with users and non-users
  • Visibility to the great and good:
    • https://twitter.com/LisaSaysThis
  • Some urgent messages to convey
  • http://www.ksslibraries.nhs.uk/.../tom_roper_social_media_business_case.doc
changing attitudes
Changing attitudes
  • NHS Employers: HR and social media in the NHS
    • http://www.nhsemployers.org/Aboutus/Publications/Documents/HR-social-media-NHS.pdf
  • GMC: Doctors’ use of social media
    • http://www.gmc-uk.org/guidance/ethical_guidance/21186.asp
  • And now
    • http://www.nhsemployers.org/Aboutus/Publications/Documents/Social_media_for_chief_executives_Guide.pdf
business case
Business case
  • Communications objectives
  • Risk analysis and mitigation
  • Managing
  • Promoting
  • Monitoring/evaluation
  • Follow-back policy
  • Building skills
twitter
Twitter
  • https://twitter.com/WSussexLKS
  • The hashtag: #shallchi
  • Lists
tweeting by stealth
Tweeting by stealth
  • Connect your blog to twitter (works for Facebook too)
    • http://primarycareknowledge.wordpress.com
  • Schedule tweets (needs a client, eg Hootsuite, Tweetdeck)
news curation paper li
News curation: paper.li
  • http://paper.li/WSKPrimaryCare/
  • Delivery by e-mail/web/twitter
news curation scoop it
News curation: Scoop.it
  • http://www.scoop.it/t/gp-commissioning/curate
other stealthy things to do
Other stealthy things to do
  • Hootsuite: http://www.hootsuite.com
  • Can be set up as clients for social media accounts and web versions are not always blocked
  • Seesmic R.I.P. 
current awareness
Current awareness
  • Less KnowledgeShare ™, more an immersive learning experience
  • Especially useful for primary care: @clarercgp
  • Debate about NHS post Francis and post Health and Social Care Act is being conducted on Twitter