slide1 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Leveraging the Power of Facebook and Twitter PowerPoint Presentation
Download Presentation
Leveraging the Power of Facebook and Twitter

Loading in 2 Seconds...

play fullscreen
1 / 16

Leveraging the Power of Facebook and Twitter - PowerPoint PPT Presentation


  • 135 Views
  • Uploaded on

Leveraging the Power of Facebook and Twitter . Social Media. Social media is one of the easiest and most powerful ways to communicate what you want, when you want for free . . Social Media. No longer do we have to rely on traditional media… - TV - Radio - Print

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Leveraging the Power of Facebook and Twitter' - agrata


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1

Leveraging the Power of

Facebook and Twitter

slide2

Social Media

  • Social media is one of the easiest and most powerful ways to communicate what you want, when you want forfree.
slide3

Social Media

No longer do we have to rely on traditional media…

- TV

- Radio

- Print

…To share our message.

We can do it ourselves.

slide4

Social Media

But how do I know I’m doing it right?

slide5

There is no one size fits all answer or strategy, BUT…

…There are some useful tips to help you achieve confidence and success in your interaction.

slide6

General Tips for Making the Most Impact

  • Who is your audience?
  • - Define who you are talking to and make your message relevant to that group
  • - Content for Facebook may not be relevant to Twitter and vice versa
  • Define your goal(s)
  • - What is it you are trying to accomplish?
  • Post information with potential mass appeal
  • “Like” and “Follow” organizations with similar values
slide7

General Tips for Making the Most Impact

  • Is it visual?
  • - A picture can say a thousand words
  • You don’t always have to be “all business”
  • - Being “human” makes you more likable
  • Don’t be afraid of negative comments
    • - Respond and “kill them with kindness”
    • - Don’t delete unless the comment is derogatory
  • Don’t link your Facebook and Twitter accounts
  • - You’re communicating to two different audiences
slide8

Facebook Specific Tips

  • Create posts that people can easily “like”
  • - EX: There’s a line of people waiting to get free cancer screenings at the health dept.
  • VS.
  • We’re so happy to be able to provide cancer screenings to people in our community at no cost!
  • Think like browser – what content would you like to see?
  • Use photos – an image is your most powerful message
  • Measure your results
slide9

Twitter Specific Tips

  • Keep it short (140 characters or less)
  • Twitter is great for quick updates
    • EX: “Chelan County road engineers working to reduce traffic in East #Wenatchee”
  • Use Hashtags
  • - # is a hashtag. A hashtag is like a stamp.
  • - When someone searches for entries with this “stamp” your post appears.
  • Getting “re-tweeted” is a good thing
  • - It means your information is being copied and shared.
slide10

Examples

  • “Liked” 14,553 times
  • Shared 105 times
  • Cost? $0
  • Outreach Value: Priceless
slide11

Examples

Sometimes what you share online is picked up by traditional media, further spreading your message

slide12

Examples

  • Invite public interaction
    • - Click “Like” if you agree!
slide15

“Social media really isn’t about media at all. It’s about relationshipsand like a relationship, it takes heart, authenticity and work, but it’s worth it.”

~ Brian Anthony Hernandez

Writer, Business News Daily

slide16

Other questions? Contact me:

Monique Cotton

Principal& Chief Strategist

DMC Communications

Monique@DMCComm.com

509-724-0204

www.DMCComm.com