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COM 327 January 24 Colonialism and Imperialism Quiz Group work: Key terms Documentary: Reel Injun PowerPoint Presentation
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INTERESTED IN PUBLIC RELATIONS? Public Relations Student Society of America Come to the first meeting of the semester! Monday , January 28, 2013 Riddick 325 7:00 p.m. If you have any questions contact PRSSA president Kailey Miller (kmmille3@ncsu.edu). COM 327 January 24

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INTERESTED IN PUBLIC RELATIONS?Public Relations Student Society of AmericaCome to the first meeting of the semester!Monday, January 28, 2013Riddick 325 7:00 p.m.If you have any questions contact PRSSA presidentKailey Miller (kmmille3@ncsu.edu)

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COM 327

January 24

Colonialism and Imperialism

Quiz

Group work: Key terms

Documentary: Reel Injun

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Question 1

“____________” is a term the authors use to describe an image that becomes imbued with meaning as it is commodified.

Burger King cup

Cipher

Native American

Marxism

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Question 2

According to the authors, which children’s toy, connected to Pocahontas, has its roots as a sex toy for men?

Pokemon

My Little Pony

Barbie

Tickle Me Elmo

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Question 3

Complete the sentence:

"How are products made into commodities? How do objects without ________ come to have _______"? (P. 24)

a) value

b) a soul

c) legs

d) legal status

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Question 4

The authors state that Native Americans were hired for the making of Pocahontas...

a) to make sure their side of the story was told

b) to provide voice work for the film and consult on songs and dances

c) to meet Disney's affirmative action quota

d) because the movie producer thought he’d actually gone to India

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GROUP WORK

  • Groups of 4
  • Each group will be assigned a key term
  • Define the term in your own words
  • How is the term used in support of the author’s argument?
  • Come up other examples of the term from outside the readings
  • Which terms is it similar to or synonymous with?
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CIPHER

Definition:

A cipher is a symbol, emptied of meaning, that then becomes re-imbued with meaning through its attachment to various commodities

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2. How is the term used in support of the argument?

“Cipher” refers not to commodities themselves, but to the PROCESS of commodification.

It is therefore better-suited to understanding how modern media industries promote their products by giving symbolic value to otherwise useless objects.

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4. Similar / synonymous concepts

  • “empty signifier”
  • branding
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Terms:

1. DISCOURSE

2. FETISH / FETISHIZATION (p. 34)

3. NOBLE SAVAGE

4. APPROPRIATION

5. SANITIZATION (p. 35)

6. CULTURAL IMPERIALISM (p. 36)

7. COMMODIFICATION

8. COLONIAL / COLONIALISM

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FOR NEXT TUESDAY:

Think about what to do for your final project (remember you can work in pairs!)

Next class readings are on representations of race & gender in video games: How does our understanding of representation change when the media is INTERACTIVE?