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VISTA VOICE VSN CONTEST AGENDA. Overview of what Visual Story Telling Examples of Visual Story Telling What the contest is Team Building Hotel/Brand Awareness Timeframe Requirements Prize. Visual Story Telling?.
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VISTA VOICE VSN CONTEST AGENDA • Overview of what Visual Story Telling • Examples of Visual Story Telling • What the contest is • Team Building • Hotel/Brand Awareness • Timeframe • Requirements • Prize
Visual Story Telling? • A visual narrative is a story told primarily through the use of visual media. • The story may be told using still photography, illustration, or video, and can be enhanced with graphics, music, voice and other audio. • Any kind of a story told visually is a visual narrative. • Distinguishing characteristics of the visual narrative include: • a persuasive story with a point of view • high quality images, still or moving • subject matter with pressing social, environmental, or spiritual value
Visual Story Telling? • Good stories are “worth remembering and worth retelling” • Show the world who you are • Show the world what your hotel has to offer • What is the value to the guest to stay with you? • How will are you going to be captivating? • What is visual appealing to you? • Colors • Nature • Art work
Visual Story Telling Ideas For Hotels • Ask your guests to take a photograph or create a video highlighting their favorite part of their stay and uploaded it • “consumer generated context will be so much more powerful and convincing”(Tnooz) • This simple act is made easier thanks to the camera and video capabilities of today’s Smartphones and tablets and tools such as Vine. • Events • Local Concierge • Why are people coming to your town?
Need more help/ ideas on Visual Story Telling? • Tnooz.com - Visual Storytelling • VFMLeonardo.com Visual Story Telling • Social Media Examiner –Visual Story Telling • VFMLeonardo – Social Media Checklist • Search Engine Watch – Visual Storytelling
WHO WILL BE INVOLVED IN THE VSN CONTEST? • Form a team @ your hotel that combines • Sales leaders • Service leaders • Social media superstars
VSN 2013 CONTEST • Start date 5/6/13 ( you have two weeks to pick a team and devise a plan) • Weekly results will be announced on Fridays • Goal is to earn the most points • Competition will end on Friday August 30 • Visual is more appealing to the eye • Along with the visual appeal we need to network and communicate with everyone that responds back to us
VSN Objective# 1-Your Story • How is your hotel different? • How is your staff different? • Why is the choice clear that you are #1? • WHAT IS YOUR STORY • Lets get creative • Use our tools we have –SOCIAL MEDIA • Location story, staff story, guest story, make up story, get creative, get involved, and have fun) (HINT: YOU CAN HAVE MULTIPLE STORIES)
Social Networking Sites 5 sites for our stories • Facebook- Revinate • Twitter- Revinate • Foursquare- Revinate • Pinterest • Youtube
VSN Objective # 2-Facebook • Step one- set your post up on Revinate to save time … One post a day is required . • (facebook and twitter should not have the same campaign running at the same time or you will loose followers retention) • Step two- what is your story or stories you want to share on Facebook? Start sharing.. • More visual content the better • followers retention BE CREATIVE!!!!!
VSN Objective # 3 Twitter Campaign • Step one- set your tweets up on revinate to save time . At least one tweet a day is required • (facebook and twitter should not have the same campaign running at the same time or you will loose followers retention) • Step two- what is your story or stories you want to share on Tweets? Start sharing.. • Step 3- you must respond to all people who are talking to you! BE CREATIVE!!!!!
VSN Objective #4- Video & YouTube • You will create 1 video per month for the contest (May- August, 4 total videos) • Video must be posted before the last day of the month to get points • Video ideas- • Service • Guest’s videos • Local area attractions • Events you host or go to • Your charity events • Your videos must be approved by GM & Regional before posting on ANY Social Next Work
Introducing Vine & Shelly from Shreveport!https://vine.co/v/btY7VWaq5Ovhttps://vine.co/v/bFPBIr31Vd3
VSN Objective #4-You Tube • Create a YouTube channel for your property • Step by step instructions via or link below(or you can you tube it) • Must be created before your first video goes out • Be a local concierge • Get referrals • Get creative • Create a mini series
VSN Objective #5-Pinterest • Continue setting up your visual pin-board to tell your story • Maintain you pinboardat least once a week • Promote events, area, etc
VSN Objective #6-Four Square • Link to revinate before May 6!!! • Communication with all staff! • Celebrate the Mayor- every time you get a new one • Respond to all guest tips left • Offer Specials • Get Creative
BONUS: VSN @Mentions /Communications • Are people talking about you? • Are people saying awesome things about your staff on these sites? • Are people saying bad things about your hotel on these sites? • All comments and mentions need to be responded to • All shout outs and good referrals are encourage
How will you earn points? • Revinate- Facebook, Twitter, & Four square are they set up and linked?- Automatic 10 points once all set up • Facebook- 1 point per post or 2 points for a compelling visual post that tells a story • Twitter- (Can not be the same as facebook) 1 point per tweet or 2 points for a compelling visual tweet that tells a story
How will you earn points? • Youtube& Video points-20 points per video created (you can do more than 4) Points- 5 points for posting on youtubechannel • Pinterest- you will get 1 point for every new follower • Four Square- you will get 1 point for every new check in 2 points if you publicly respond to all tips left by guest 5 points every time you celebrate a new mayor • Creativity- you can earn up to 10 points • EXTRA BONUS POINTS • Every time you get a guest or client to give you a visual (photo, video) referral must be posted to one of the sites – 50 points per time • Every time a staff member gets mentioned on one of these sites (good review, kudos, referrals, etc)- 10 points per time
TOOLS for Free or Low Budget 2 use • Pixlr.com photo editing • Sumopaint.com photo • Evernote -Get your point across with fewer words using annotation, shapes and sketches, so that your ideas become reality faster.
Jing.com • Simple and free, Jing is the perfect way to enhance your fast-paced online conversations. Create images and videos of what you see on your computer screen, then share them instantly! • Google + photo editor
TOOLS for Free or Low Budget 2 use • How to Create Five Fabulous Infographics in PowerPoint • Instagram –app • Facebook camera • Flickr • Wordle.net
Shares for Social Medialites • One Extra Pixel
Resources • Slideshare – Instabrand – The Rise of Visual Storytelling • Scoop.it! – Transmedia Storytelling & Alternate Reality Gaming • Wikipedia – Visual Narative • VFMLeonardo.com Technology-Storytelling • VFMLeonardo.com Marketing your Hotel to Meillennials • tnooz – Visual Storytelling a core part of digital marketing for hotels • http://en.wikipedia.org/wiki/Visual_narrative