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Keyboarding Activity “Game-Day”. Turn on your computer and open up the internet. Choose one of the following website to play a game. Live Race Typing (compete against other classmates) http://race.sense-lang.org/multi/game (Multi-user) Kayak Game (dodging rocks and race competitors)

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keyboarding activity game day
Keyboarding Activity “Game-Day”
  • Turn on your computer and open up the internet.
  • Choose one of the following website to play a game.
  • Live Race Typing (compete against other classmates)
  • http://race.sense-lang.org/multi/game (Multi-user)
  • Kayak Game (dodging rocks and race competitors)
  • http://games.sense-lang.org/kayak.php
  • Typing Games (kill cute rabbits and more…)
  • http://www.rapidtyping.com/online-typing-games/lightning-typing.html
business 8

Business 8

Marketing: Advertising

Commercials:

Video Advertisements

On-line and on T.V

key to advertising
Key to Advertising
  • Get (Keep) Attention
  • Give Information (Remember It)
  • Motivate Purchase
  • Profit from the Ad
  • (generated revenue – production cost)

REVIEW:

What do you remember about the Radio Lesson

video format movie clips t v commercials
Video format; movie Clips; T.V. Commercials

PROs

(benefit)

Cons

(disadvantage)

Short ~ 30 sec  1 ½ minutes

Expensive to air

i.e. Super bowl 30s commercial ~ 4 million

Expensive to create

i.e. several thousand up to hundreds of thousands

  • 3-D
  • Animated & Lively
  • Uses 5 Senses
  • Story
  • Quality (technology)
6 types of tv adverts commercials
6 types of TV Adverts (commercials)
  • Demonstration
  • Testimonial
  • Comparison
  • Copycat
  • Proof of Performance
  • (Show or Solve) a (Need or Problem)
advertisement examples
Advertisement Examples
  • Lets look at the following commercials and then talk about them:
activity 1 about 10 minutes
Activity 1: (about 10 minutes)
  • In groups of 2-4, use YouTube and look up some commercials, clips & advertisements. Keep track of your favorites.
  • Use search words like:
  • (FORMAT) Ad, advertisement, commercial, clip
  • (PREFERENCE) Best of, worst of, awesome, hilarious, make you cry
  • (PRODUCT) soda, Mc Donald's, sports, car crash, junk food, soap, LV, coca cola
activity 2 about 10 minutes
Activity 2: (about 10 minutes)
  • Choose 1 favorite AD that you want to show everybody.
  • Load and display the that video AD on FULL-SCREEN
  • Go walk around the room and look at a few other advertisements on other computers

Groups of 2-4 students per computer

activity 3 about 10 minutes
Activity 3: (about 10 minutes)
  • In new groups of 2 - 4, I want you to talk about your favorite ads (commercials) and to talk about creating a newer and better advertisement for some product.
  • Ask questions like:
  • What would you do
  • How would you make it better
  • What ideas do you like/dislike
  • Would it be crazy, creative, energetic, romantic
  • Who or what would you use in it
  • How about music or art (design)
activity 4 about 10 minutes
Activity 4: (about 10 minutes)
  • Return to your seat and resume working on your radio advertisement script.
  • Use your notes and ideas from today’s class to help you create an appropriate script.
exit slip
Exit Slip

What do you think are the PRO’s & CONS about either viewing or making a TV commercial

What do you like and hate about advertising?

Are you interested in a career in business?

class notes
Class Notes

You can find my notes at UBC Blogs under my name: Mr Vatougios

https://blogs.ubc.ca/mrvatougios/

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