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SWOT ANALYSIS. Rozet POLITI 2009503099. Contents. What is SWOT Analysis Strengths Weaknesses Opportunities Threats Using areas Advantages Disadvantages. SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats. S. trengths.

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swot analysis

SWOT ANALYSIS

Rozet POLITI

2009503099

contents
Contents
  • What is SWOT Analysis
  • Strengths
  • Weaknesses
  • Opportunities
  • Threats
  • Using areas
  • Advantages
  • Disadvantages
slide3
SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats.
slide4
S

trengths

w

eaknesses

o

pportunities

T

hreats

slide5
A SWOT Analysis involves:
  • the objective of the business or project
  • identifying the internal and external factors

(that are supportive or unsuitable to achieving that objective. )

slide6
SWOT is often used as part of a strategic planning process, but can be useful in understanding an organisation or situation and decision-making for all sorts of situations.
strengths
STRENGTHS
  • Characteristics of the business or team that give it an advantage over others in the industry.
  • Internal Factor
patents
patents
  • Examples of such strengths:
  • strongbrandnames
weaknesses
WEAKNESSES
  • Characteristics that place the firm at a disadvantage relative to others.
  • Internal factor
the absence of certain strengths may be viewed as a weakness
The absence of certain strengths may be viewed as a weakness.
  • lack of patent protection
  • a weak brand name

Examples of weaknesses:

poor reputation among customers
poor reputation among customers
  • highcoststructure
  • lack of accesstothebestnaturalresources
opportunities
OPPORTUNITIES
  • External chances to make greater sales or profits in the environment.
examples of opportunities include
Examples of opportunities include:
  • an unfulfilled customer need
  • arrival of new technologies
  • loosening of regulations
  • removal of international trade barriers
threats
THREATS
  • External elements in the environment that could cause trouble for the business.
slide17
Changes in theexternalenvironmentalalsomaypresentthreatstothefirm. Someexamples of suchthreatsinclude:
  • shifts in consumer tastes away from the firm's products
  • emergence of substitute products
new regulations
new regulations
  • increasedtradebarriers
a swot analysis can be used for
A SWOT analysis can be used for:
  • workshop sessions
  • brainstormmeetings
  • problem solving
  • planning
  • strategicplanning (with PESTLE & PRIMO-F(People, Resources, Innovation & Ideas, Marketing, OperationsFinance))
  • productevaluation
  • competitorevaluation
  • personaldevelopmentplanning
  • decisionmaking
slide20
Advantages:
  • We can understand easily the strength and the opportunities of the organisation.
it helps the development of the strategic thinking
It helps the development of the strategic thinking.
  • Itprovides a team-focuson strengthsandcreatesopportunities.
slide22
It can help the organisation prevent future business threats and minimize their impact.
  • It can help the organizationcreate business opportunities and benefit from them fully.
slide23
Disadvantages:
  • For the efficiency this process must be done regularly.
  • For a best comment we need different people who have interesting perspective.
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