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Managing the Social Media Madness … how we are continuing to innovate and stay relevant in an ever changing world

Managing the Social Media Madness … how we are continuing to innovate and stay relevant in an ever changing world. @ghouston & @leslie12002. FY13. Why Social? Moved from “nice to have” to “must have”. Just as Internet Recruiting Became the Norm Social Recruiter Is Becoming the Norm

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Managing the Social Media Madness … how we are continuing to innovate and stay relevant in an ever changing world

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  1. Managing the Social Media Madness … how we are continuing to innovate and stay relevant in an ever changing world @ghouston & @leslie12002 FY13

  2. Why Social? Moved from “nice to have” to “must have” Just as Internet Recruiting Became the Norm Social Recruiter Is Becoming the Norm Embrace or Be Left Behind

  3. Research? 2013 Trends to Watch

  4. Socialized our Career Sites Added Videos from YouTube Added Awards Bitly Social Channel Widget Added Social Components to our Communications

  5. Social Postings Taleo Recruiters Able to Socially Share Directly From Taleo Applicants Able To Socially Share Roles Social feeds on job site Improved Candidate Experience With Status Visibility

  6. LinkedIn • Company Announcements • Brad Smith LI Blog Posts • Critical Jobs • Events | Chats • Career Advice • New Employee Announcements • Updated Career Page • Added Products Page to include social components • Mini Social Bootcamps with managers to improve LI profiles

  7. CEO Participation On LinkedIn Partnered with the Intuit Network to Help Promote Brad Smith Blog Resulted in Spike In Company Followers

  8. Facebook Rebranded Created more engaging posts Hosted 7 Facebook Chats with Leaders

  9. Twitter Klout - 61 Daily Tweets Created lists for recruiters to follow Engaging content New @IntuitStudents Account

  10. YouTubeCapture | Socialize Engaging Videos – Business Units | Intuit | Culture Created Playlists Include in Job Descriptions | Emails | Thank You Letters Socialize Intuit Videos As Well

  11. Slideshare.net Added First Slideshare.net Video Socialize Intuit Careers Presentations and Intuit Presentations Showcase on LinkedIn in Recruiter Profiles Added To http://jobs.intuit.com Site Under Career Advice

  12. YammerCareer Advice – Internal Mobility Created Internal Social Channel Encourage Internal Mobility Invite New Yammer Participants to Group Weekly Career Advice Intuit Event Announcements Internal Resume Workshops Promoted Share Hot Jobs Request Referrals

  13. PinterestCulture | Attraction – Destination Strategy Culture | Location | Community | General Interest Boards Engaging Content

  14. Recruiter Pinterest Accounts Recruiters Promote Intuit on Individual Pinterest Accounts Socializing Jobs Promoting Communities of Interest Share Responsibility for Intuit Careers Community Boards

  15. Google+ Intuit Careers | Recruiter Accounts Recruiter Accounts Socializing Jobs | Events | Industry Intuit Careers Coming Soon

  16. Event | Hiring Social Support

  17. BitlyBundle Social Strategy Added Google Analytics Branded Bitlys Creating Community Bitlys Support Critical Campaigns (ATE – 15k views, IFS – 2300 views)

  18. Social Management - Hootsuite Ability to Manage Multiple Social Sites Schedule Posts Create and Follow Lists Follow Keyword Streams Follow Boolean Search Streams Easy Follow and UnFollow

  19. Social Management – Buffer App Ability to post and schedule as you read articles

  20. Social Management – Google Reader Automate The Way You Receive Information

  21. Created Partnerships - Internal Positions Spotlighted Weekly On This Week At Intuit Video Series Socializing Intuit Social Accounts Intuit Culture

  22. External Partnerships Swoop Talent Social Search and Social Sharing GlassDoor Branded Site Ability to Respond

  23. Training Social Media Bootcamp Six Week Social Media Bootcamp for Recruiters Mini Social Media Bootcamps for Managers | Teams Helping Us Recruit The Best!

  24. Measuring Success – Cool Stats Intuit has over 37,200followers on LinkedIn. More than 9,200members actively engaged in conversations in our Employee and Alumni groups. Thousands of our Facebook fans have joined in on technology, career advice, and university chats, or interacted with recruiters and employees. SlideShare.net has generated more than 117,500views for Intuit Careers! Applicants learn about products, career advice, and social media. 90,300 have viewed Intuit Careers videos on YouTube sharing culture, jobs, events. We have over 14,890number of views on our popular Tax Advisor role in bitly Pinterest is has over 4,000% growth this year and Intuit Careers is now active with 24 boards and 435 followers These Top 5 Facebook Career Pages Get It – Recruiting Blogs | OnGig Top 100 Companies Using Social Media to Recruit

  25. Measuring Our Success Engineering, Marketing, IT, CCR,, Measure multiple social site visits leading up to apply

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