Social Media in the Workplace • Melanie Moran • Vanderbilt Webspiders • May 23, 2008
What is social media / Web 2.0? • Digital tools and services that allow content creation with little to no technical knowledge • Consumer-created content • Personal profiles • Shared interests / online communities • Mashing together peoples’ work • Driven by RSS
Facebook MySpace YouTube Flickr Blogs LinkedIn Del.icio.us Twitter Friendster Wikis Second Life And on and on… Social networks
“Join the conversation” • Dozens / hundreds / thousands of conversations taking place every day online about your organization • Who is talking? Who is listening? • What are they saying? • What are you saying in response? • Examples: Dell, Comcast, American Red Cross
Twitter • Immediate, brief, global • Social messaging • Mobile • Mini, constant blog • Increasing news use • Learn more from Common Craft • Let’s look...
How is social media being used at Vanderbilt? • Facebook • Flickr • RSS feeds • Blogs • YouTube • What are you doing?
Group Discussion • We need: • Secure online collaboration options and infrastructure • Protect proprietary info. • Comply with HIPPA • Easily offer version control • Reduce e-mail attachments • Possibilities: SharePoint (ITS offers, Microsoft only), Subversion, BaseCamp, Groove
Group Discussion (cont’d) • Success with blogs on campus - students telling their stories: credible and authentic • http://peabloggy.wordpress.com • http://www.owenbloggers.com • Don’t be afraid of negative comments - use these to improve • Explore analytics to justify use of these tools