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華信航空雜誌. Mandarin Magazine. 人文深度 ‧ 旅遊知識 ‧ 生活享樂。以旅遊為 編輯主軸,將多元化的生活資訊與讀者溝通。雜誌提供深度旅遊報導與趨勢、介紹國內外旅遊景點和潮流,並提供各項飛航的資訊與服務。.

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華信航空雜誌

Mandarin Magazine

人文深度‧旅遊知識‧生活享樂。以旅遊為編輯主軸,將多元化的生活資訊與讀者溝通。雜誌提供深度旅遊報導與趨勢、介紹國內外旅遊景點和潮流,並提供各項飛航的資訊與服務。

Cultural meaning, travel knowledge, and life enjoyment. While travel is the main editorial focus of Mandarin magazine, we also provide a variety of life information and serve as a channel for communication. Aside from travel reports, trends, and introductions to travel destinations both international and domestic, we also provide in-flight information and services.

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樺舍文化刊物 精準溝通目標客層

讀者輪廓

Readership Demographics

男女比 Gender

( Women )

( Men )

slide3

樺舍文化刊物 精準溝通目標客層

讀者輪廓

Readership Demographics

年齡

Age Distribution

(30-40 years)

(40-50years )

(20-30 years)

(Above 50 years)

(below 20 years)

slide4

樺舍文化刊物 精準溝通目標客層

讀者輪廓

Readership Demographics

教育程度

Education level

(Less than Secondary)

(Graduate and above)

( Secondary )

( University )

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樺舍文化刊物 精準溝通目標客層

讀者輪廓

Readership Demographics

職業類別

Occupation

(Military , Public , or

Education Personnel)

(Students and Housewives)

(Professional)

(Management)

(Upper Level Management)

slide6

樺舍文化刊物 精準溝通目標客層

刊物優勢

刊物優勢

Publication Strengths

  • 廣告目標精確、雜誌強迫性曝光

A Clear Advertising Goals and Obligatory Exposure

  • 機上刊物受眾輪廓鮮明、閱讀意願性強,透過航點內容置入,商品訊息完整,廣編
  • 稿的創意設計,結合實體廣告的策略運用,全方位與消費者溝通,強化品牌概念,
  • 以達最大廣告效益,發行量已達6萬本。
  • Clear readership demographics and strong motivation to read are factors clearly in favor of
  • in-flight magazines. By integrating flight destination and detailed product information,
  • creative ad design, and strategic ad placement, in-flight magazines are able to achieve the
  • goals of complete customer communication, brand concept reinforcement and maximize ad
  • effectiveness. The magazine volume of circulation has reached 50,000 books.

Readership Demographics

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樺舍文化刊物 精準溝通目標客層

刊物優勢

刊物優勢

Publication Strengths

  • 閱讀率高

High Readership Rates

機上刊物強迫性曝光,在無干擾的機艙中翻閱率最高,商品形象曝光百分百。

In-flight magazines are a type of obligatory exposure. Because passengers must remain the

cabin for an extended period with few diversions, product image exposure rate is 100%.

  • 可看性高

Engaging Content

編輯報導飛航景點的旅遊提案及最高的印刷品質,特殊版位讓商品有最完美的呈現!

The editorial team suggests tourist spots along the flight route that passengers might visit.

The high print quality of the magazine coupled with strategic ad placement ensure that your

product is presented in the best light!

  • 廣告效益高
  • High AD Effectiveness

沒有退書問題,每本刊物都發揮它的廣告效益!

There’s no need to worry about publications being returned. Each magazine printed

achieves its advertising mission!

Readership Demographics

slide8

樺舍文化刊物 精準溝通目標客層

發行配置

刊物優勢

Release Disposition

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樺舍文化刊物 精準溝通目標客層

廣告價目

刊物優勢

AdvertisementPrices

  • 廣告稿印刷特別色需於簽約前先另行估價
  • 特殊製作物另行估價
  • 截稿時間,除非有不可抗拒理由,廣告主或廣告代理商不得任意取消任何廣告。
  • Advertisements which require special colors or special production techniques may require

additional fees; we ask that clients bring up these issues before signing a contract.

  • Advertisements buyers and ad agencies should not cancel ads after the submission deadline except

for unavoidable reasons.