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The beginning

The beginning

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The beginning

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  1. The beginning Of a big change Pronósticos forPublicAssistance

  2. Pronósticos is and will be A solid institution, secure and committed LeaderinconductinggamesandsweepstakesinMexico

  3. Wecontinuetoseek More resources for disadvantage Mexicans

  4. Sincealmost35years, An Institution of and for MEXICANS

  5. Pronósticosthroughoutits historyhasprovided $24,954.4 million pesos for the Public Assistance

  6. Of every peso for sales, Pronósticos has earmarked78 cents to México, trough: Public assistance Sales commission Taxes Prizes

  7. An Institution that fulfills dreams

  8. In10years: 28,530 millon pesos in prizes 15,329sweepstakes of its12 products 9,319million of transactions 995million of winning tickets

  9. Anoptionforincrease theincomeof: 10,000 sales agencies who have received in comissions over the last decade, 7,996.5 million pesos (615 million US dollars)

  10. In2012,inaccordancewiththe MinisteryofEconomyPronósticos developedthesalesagenciessupport program 3,000 Benefit sales agencies on the first stage, and 13.5 million pesos budget (1 million US dollars)

  11. Pronósticosisa greatinstitution And after a deep diagnosis We detected big issues

  12. Lotteries logo comparation

  13. Lotteries logo comparation

  14. Lotteries logo comparation

  15. Thechallengesare: Increase sales Atract new segments Develop and market growth Improve the quality of our services Homogenize the entire product family Follow the trend of successful lotteries in the world Offer the best shopping experience

  16. And we decided to relaunch Pronósticos Commercial strategy; Image and Logo

  17. Because It's imperative to preserve and renew the public confidence It should maintain its leadership offering the best shopping experience: Better products and services Safer and reliable processes

  18. The first step ofthe Big change: "Our Logo"

  19. Logo evolution

  20. Also refresh! The Logo of our main product

  21. Logo evolution

  22. Welaunchanew advertisingcampaingto: Emphasize our comminment with publicassistance Call to action

  23. “¿¡Y si, sí!?” "¿¡What, If!?"

  24. Newwebpage www.pronosticos.gob.mx Based on a deep analisys of lotteries web pages aroud the world More atractive and friendly for the audience Spread our achievements and communications

  25. A new age Living it together to perform the dreams of millions of mexicans

  26. Thank you!