slide1 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
TV is the most engaging media PowerPoint Presentation
Download Presentation
TV is the most engaging media

Loading in 2 Seconds...

play fullscreen
1 / 11

TV is the most engaging media - PowerPoint PPT Presentation


  • 121 Views
  • Uploaded on

TV is the most engaging media. Source: Nielsen Media Q2 2011-Q1 2012. Media Engagement AP 15+. TV is the most effective media. Econometric modelling undertaken by Ebiquity on behalf of Thinkbox in the UK in 2011 showed that… TV pays back more than any other medium

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'TV is the most engaging media' - tegan


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
tv is the most engaging media
TV is the most engaging media

Source: Nielsen Media Q2 2011-Q1 2012. Media Engagement AP 15+

tv is the most effective media
TV is the most effective media
  • Econometric modelling undertaken by Ebiquity on behalf of Thinkbox in the UK in 2011 showed that…
  • TV pays back more than any other medium
    • Average profit based ROI for campaigns measured is 1.7:1
    • The typical profit-based ROI for radio was 1.48:1, while press was on 1.40:1, static online display on 1.06:1 and outdoor on 0.45:1.
  • TV delivers long term results
    • Research shows that the sales effect of a TV ad is almost as strong in year two as it is in year one, whereas the effects of other media on sales "fades quite quickly".
  • On the other side of the ledger, cutting spend on TV can result in a long term revenue loss.
    • According to previous Thinkboxwork with Data Decisions, there can be a massive effect even if you cut for just one year. In all, brands might take up to six years to recover their position following the cut.
  • “TV isn't just efficient, it has the scale to be effective. It's the beating heart of the campaign. If it was a drug, they'd have to license it.”
  • Andrew Challier, a marketing advisor at Ebiquity

Source: TV is still king: Analysis from Thinkbox's Payback 3 study - Joseph Clift WARC

tv is the most used media
TV is the most used media

Source: Nielsen Media Q2 2011-Q1 2012. Media Engagement AP 15+

more time is spent with tv than any other media
More time is spent with TV than any other media

TV21 hours 19 minutes

Radio16 hours 18 minutes

Online13 hours 47 minutes

NewspapersTwo hours, 50 minutes

MagazinesOne hour, 37 minutes

Source: Roy Morgan, May 2012. AP 14+ base used

slide6
In fact, TV and Online are the only media to have shown growth in time spent using over the last five years

Source: Roy Morgan, May 2012. AP 14+ base used

tvnz reaches more people than any other network on a daily weekly and monthly basis
TVNZ reaches more people than any other network on a daily, weekly and monthly basis

Source: Nielsen TAM, Cume Reach AP 5+, 2011

tvnz delivers more high rating shows than anyone else
TVNZ delivers more high rating shows than anyone else
  • Against 25-54, 49% of all ratings delivered higher than 9 TARPs vs just 8% from TV Works
  • Against HHS w/kids 0-14, 53% of all ratings delivered higher than 9 TARPs vs just 6% from TV Works
  • Against AP 18-49, 36% of all ratings delivered higher than 9 TARPs vs just 5% from TV Works

Source: Nielsen TAM, Top Programmes in Peak Only, Weeks 25-28 2012

tvnz s premium programming delivers a tarp for tarp reach advantage at all levels
TVNZ’s premium programming delivers a TARP for TARP reach advantage at all levels
  • Across all TARP bands TVNZ’s 1+ reach is at least 5% and up to 9% higher than TV3, against AP 25-54

Source: Nielsen Arianna: All Advertisers Week 25-28 2012 Consolidated

slide10
Across all TARP bands TVNZ’s 1+ reach is up to 7% higher than TV3, against HHS with kids 0-14

Source: Nielsen Arianna: All Advertisers Week 25-28 2012 Consolidated

slide11
Across all TARP bands TVNZ’s 1+ reach is at least 5% and up to 12% higher than TV3, against AP 18-49

Source: Nielsen Arianna: All Advertisers Week 25-28 2012 Consolidated