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The Most Engaging Newspaper Site

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The Most Engaging Newspaper Site

Media savvy advertisers know the value of site engagement. They know a focus on monthly unique visitor totals alone can mislead, since many readers skim though sites and gloss over ads. Ideally, you want to reach consumers who spend sufficient time on websites to noticeyour advertising.

That’s why engagement metrics matter.  Smart media planners go beyond traffic numbers and examine the length of time readers spend on the site.

Most Time Spent Among Online Newspapers

Some sites fail to keep visitors online for long periods of time. Speedy readers means missed opportunities for advertisers.

Globe visitors, however, are intrigued by Globe content. Among all individual newspaper sites, they spend the most time online.

Most Engaged Online Newspaper Readers

There’s a reason why Globe visitors spend so much time online. Globe content is compelling.

The Globe leads all individual newspaper sites in total pages viewed.

Total Minutes (Millions)

Total Pages Viewed (Millions)

Source: Comscore MetrixMetrix – Q2 2010 Average (Apr-June). Rankings based on Newspaper Site Category in Comscore.

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The most engaged online newspaper readers

The Globe has a wealth of thought-provoking stories, interesting commentaries and useful personal and financial tools. That’s why Globe readers can’t get enough. The site attracts more daily traffic than any Comscore-measured newspaper site.

Highest Daily Traffic among Online Newspapers

On a typical day, the Globe attracts over half a million web visitors.

Average Daily Visitors (000s)

Source: Comscore MetrixMetrix – Q2 2010 Average (Apr-June). Rankings based on Newspaper Site Category in Comscore.

globe visitors are most engaged
Key MetricsGlobe visitors are most engaged

Compared to individual newspaper sites,The Globe ranks first in:

AVG. DAILY VISITORS: 525,000VISITORS DAILY

TOTAL MINUTES: 84 MIILION MINUTESPER MONTH

TOTAL PAGES VIEWED: 86 MILLION PAGES PER MONTH

Source: Comscore MetrixMetrix – Q2 2010 Average (Apr-June). Rankings based on Newspaper Site Category in Comscore.

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