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TV VS OTHER MEDIA

TV VS OTHER MEDIA. “A new survey commissioned for the annual Edinburgh International TV Festival reports that:. TV advertising is up to three times as effective as any other medium.”. Source: WARC – quoting a 2009 UK survey by Deloittes and online research firm YouGov.

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TV VS OTHER MEDIA

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  1. TV VSOTHER MEDIA

  2. “A new survey commissioned for the annual Edinburgh International TV Festival reports that: TV advertising is up to three times as effective as any other medium.” Source: WARC – quoting a 2009 UK survey by Deloittes and online research firm YouGov

  3. TV ADVERTISING IS THE MOST LIKELY TO TRANSLATE INTO A SALE • More people will actually buy something after seeing a TV ad than any other media Source: Nielsen Media Q3 2008 – Q2 2009, question is asked of all respondents have used that media in the last 7 days

  4. TV ADVERTISING CREATES ACTION • TV Advertising creates action on a multitude of levels Source: Nielsen Media Q3 2008 – Q2 2009, question is asked of all respondents have used that media in the last 7 days

  5. TV MOST POPULAR MEDIA, INTERNET OVER TAKES NEWSPAPERS • Television remains the most accessible media, with 98% of the population having watched TV within a week • Growing in strength is Internet, which now has more users within a week than Daily Papers Source: Nielsen Media Q3 2008 – Q2 2009, question is asked of all respondents have used that media in the last 7 days

  6. OPPORTUNITY TO SEE? – RECALL? • Media metrics can only measure the opportunity to see – they don’t measure the creative take out • Ask yourself… What is your favourite • Radio Ad? • Newspaper ad? • Magazine ad? • TV ad? • Most people when asked will think of a lot more TV ads than any other media • TV is more memorable and is remembered longer as it combines both visual and audio

  7. TV REACHES MORE PEOPLE THAN NEWSPAPERS • TV delivers consistently higher levels of reach than newspapers, across ALL age groups Source: Newspapers; Nielsen Media Q3 2008 – Q2 2009, any daily paper all 6 publishing days selected, TV; AGB NMR, WC 27 September 2009

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