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#HRChat: Engaging with Social Media

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#HRChat: Engaging with Social Media. Diane C. McDonald Executive Director of Marketing Marketing & Communications [email protected] 979.845.4663 http://marcomm.tamu.edu. 11/07/2013. Marketing. Marketing Strategy Creative Web Social Media Visual Media TAMUtimes. #HRChat.

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#HRChat: Engaging with Social Media

Diane C. McDonald

Executive Director of Marketing

Marketing & Communications

[email protected]

979.845.4663

http://marcomm.tamu.edu

11/07/2013

marketing
Marketing
  • Marketing Strategy
  • Creative
  • Web
  • Social Media
  • Visual Media
  • TAMUtimes
hrchat
#HRChat
  • Build & Maintain Community
  • Provide Customer Service
  • Educate
  • Promote Diversity
build maintain community
Build & Maintain Community

Reach more people via social vs. traditional media.

The Eagle – 22,000 Subscribers

Twitter – Nearly 100,000 Followers

Facebook – 430,000+ Fans

educate professional development
Educate/Professional Development

#HigherEd

#HigherEdJobs

#HR

#HRChat

#SHRM

#Diversity

promote diversity thoughts
Promote Diversity - Thoughts
  • Diversity of opinions/views is allowed.
    • Protected by First Amendment.
  • Can remove posts if violation of…
    • Aggie Code of Honor
    • University Policies
    • Terms of Each Platform
measuring results
Measuring Results

Texas A&M can take a naive kid from a poor family in a small town and make them ready to be a millionaire in Houston or Dallas or even NYC. It's not only what you know, but who you know. Great place to start networking. Wouldn't trade my time there for anything!

  • Cold Metrics
    • Likes
    • Shares/Retweets
    • # Views
  • Warm Metrics
    • Quality of Comments
social media directory
Social Media Directory
  • http://marcomm.tamu.edu/toolkit/social/social-directory.html
final thoughts
Final Thoughts
  • It’s about engagement.
  • It takes commitment.
  • Better to do one platform right than several wrong.
thank you
Thank You

Diane C. McDonald

Executive Director of Marketing & Social Media Twitter - @DianeCMcDonald

[email protected]

dianecmcdonald.com

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