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(Session 4) Climate Change: Global Threat and Global Opportunity. ITU’s Green Standards Week [email protected] 7 September 2011 http:// Advancing Climate Change Solutions.

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session 4 climate change global threat and global opportunity

(Session 4) Climate Change: Global Threat and Global Opportunity

ITU’s Green Standards Week

[email protected]

7 September 2011

advancing climate change solutions
Advancing Climate Change Solutions

1990: TechAmerica opens up an EU office in Brussels

1992: UN’s Earth Summit & Creation of UNFCCC

2002: EU’s 6th Community Environment Action Programme,

2008: EU’s 20-20-20 targets

2009: EuP & “lots”

1997: Kyoto

‘93: EU’s IPP

2000: ECCP

2010: ICT4EE forum

1994: AeA Energy Efficiency Drive / Energy Star

2007: TA launch of EE campaign

1992: TechAmerica creates its first Susainability Working Group

2003 e-waste and substance bans

1995: Energy Star expanded to include office equipment

2008: EU’s energy star Reg.

two asks


1. Get involved in the ICT4EE forum (

2. Get involved in TAE’s activities (e.g. Durban Technology Mission [email protected])

1 1 background
(1.1) Background

European Commission, 2009

‘Mobilising ICT to facilitate the transition to an energy efficient, low carbon economy’

1 2 ict4ee forum launch
(1.2) ICT4EE Forum - Launch
  • Founding Members
  • 3 Year Roadmap
  • Steering Committee
  • 3 Working Groups
ict4ee forum tor
ICT4EE Forum ToR

(1.3) ICT4EE Forum - Aims

The overarching aim of the ICT4EE Forum is to link Information & Communication Technology more closely to EU climate and energy policies and economic development.

  • Demonstrate the commitment of the ICT sector to work in partnership to deliver energy efficient ICT solutions in other sectors of the European economy and leadership in managing the energy efficiency of its own processes
  • Help ensure a coordinated approach from the ICT sector in Europe to EU policy recommendations on ICT4EE and climate and energy policies more broadly
  • Help ensure informed and coordinated policy making in the European Commission, European Parliament and Member States on the ICT4EE agenda
1 4 ict4ee forum aims
(1.4) ICT4EE Forum - Aims

Industry’s Platform to…

  • Manage ICT footprint
  • Enable ICT solutions
  • Engage in policy-making
1 5 working group 1 manage ict footprint
(1.5) Working Group 1Manage ICT footprint

Measuring the Energy Efficiency of ICT Processes

  • WG1 work phases:
    • Scoping
    • Methodology framework
    • Reporting
    • Target setting
1 6 working group 1 overview
(1.6) Working Group 1Overview
      • Scoping
        • Scope of ICT industry (based on OECD guidance)
  • Methodology framework
    • Contributions/presentations from WG members, international standardisation bodies and relevant initiatives
    • ITU-T, IEC, ETSI, GSMA, Green Grid, Green IT Promotion Council
    • Assessing output of international/European standardisation organisations (inter alia, ITU-T, IEC and ETSI) & eventually integration of relevant standards into a methodology framework
    • Definitions
    • Principles
    • Requirements
  • Reporting
  • Target setting


1 7 working group 2 enable ict solutions
(1.7) Working Group 2Enable ICT solutions

Enabling Energy Efficiency in other Sectors

  • Transport
  • Buildings
  • Energy
(1.8) Working Group 2


  • 2011
    • Development of taxonomy of energy-efficiency enabling ICT-applications and –processes
    • Documentation of associated assessment methodologies (cross-topic and by sector, alignment with ITU methodologies, particularly on fleet management)
    • Focus on the traffic/transport sector, highlighting the areas:
      • Road-use charging
      • Driving-behavior monitoring and education
      • Real-time traffic-flow optimisation
  • 2012
    • Generalisation of transport sector specific findings / creation of sector-specific methodologies based on transport sector experience – to the buildings and energy sectors
    • Summary of the methodological basis and identified inhibitors for policy recommendations on the enabling potential of ICT
  • Close Collaboration with relevant sectors, the EC, ITU-T and other initiatives
1 9 working group 3 e ngage in policy making
(1.9) Working Group 3Engage in policy-making

Policy and Technology for the Future

  • Transformation
  • Behavioural Change
  • Innovation Drivers
  • Scenario building andpolicy frameworks
1 10 working group 3 overview
(1.10) Working Group 3Overview
  • Policy overview of 15+ Countries underway (in the EU and beyond)
    • Find both policy & technology barriers and accelerators to rolling out smarter high-technology within the next 5 years which supports both EU’s 2020 and Europe 2020 Strategy
    • GAP Analysis of key current and pending legislation and initiatives at EU and National Level
    • Traffic Lights System for the policies analysis = POLIWIKI
  • Provide insights and criteria guided by the ‘From IT to ET (Enabling Technologies) study’ from The Imperial College, London
  • Analysis of the impact that different ICT-enabled applications can have on carbon abatement
    • Key outreach with OECD, Member States & NGOs
1 11 poliwiki project a breakthrough digital channel for government business engagement
(1.11) Poliwiki Project: A breakthrough digital channel for government business engagement
  • The Challenge:.
  • The ICT4EE Forum is a group of world leading businesses and industry bodies, collectively representing 500+ enterprises. It’s broad objective is to facilitate the delivery of ICT enabled products and services to help deliver Europe’s much need shift toward energy efficiency. One of the ways in which the forum is supporting this transition is to facilitate:
  • more intelligent analyses of national and international energy and environment policy, and
  • sharper engagement between industry and policy makers to deliver smarter policies and smarter business action.
  • The challenge for the Forum to achieve its objective it has to overcome a great deal of complexity in the most efficient, engaging and sustainable manner. However, there are many voices with many opinions regarding policies, there are no standard methods by which to assess or track the effectiveness of individual policies or the use of common policy instruments across regions, and when methods are employed, there is little to no transparency regarding how analyses are completed (i.e., how conclusions are formed), or the degree to which conclusions represent the views of a single influential person or the consensus of a multitude of stakeholders.
  • As part of the IT to ET project, Dr Peter Thomond and his team at Imperial College London have created a policy analysis method that delivers open, transparent, standardised and intelligent analyses of national and international energy and environment policy. The outcome is a ‘traffic light analysis’ of policies to quickly flag unsupportive policies or policy instruments.
  • The Imperial team has successfully tested and refined the method at a high level on individual policies from seven countries.
  • The Proposed Solution: Project “Poliwiki”
  • The strength of the IT to ET method is:
  • it directly addresses many of the challenges faced by the ICT4EE Forum, in terms of openness, transparency and standards/quality.
  • The weakness of the IT to ET, at present, is:
  • the analyses delivered to date represents the collective insights of Dr Thomond’s team, not the collective intelligence of a forum representing 500+ leading businesses; moreover
  • whilst the analysis can be made open upon request, it is not yet offered on an open engaging platform through which other stakeholders and governments can join the debate.
  • Therefore, the ICT4EE Forum faces opportunity:
  • Rather than reinventing the wheel, or maintaining the it’s current opaque approach, the ICT4EE Forum can piggy back on the achievements of the IT to ET method and invest in its development to ensure it serves the Forum’s own ends. This can happen in four steps.
  • Invest to transform the current excel based process into a web-based wiki platform – the foundation for an digital forum.
  • Enable Dr Thomond’s team to share their analyses and integrate the Forum’s existing analyses onto the forum.
  • Launch the forum to a closed audience – the ICT4EE Forum - to tap the collective intelligence of its members by crow-sourcing its first standard, transparent policy analyses (the Imperial Team will moderate and support the analyses and full engagement process).
  • At an agreed point the Imperial Team will drawn together a big picture implications report and the ICT4EE Forum will use this to open the digital forum to policy makers to engage their expertise
  • The outcome will be the first premier digital channel, the Wikipedia of policy analysis and business-Governmental debate.
  • Investment needed to achieve this 29,500 Euros.
poliwiki project

Poliwiki Project

PoliwkiSelect a region to read or contribute to our community’s analysis

poliwiki project17

  • Poliwkiyour gateway to industry government collaboration and debate
  • Regions:
  • France
  • Germany
  • Sweden
  • UK
  • Czech Rep.
  • Portugal
  • Poland
  • EU27
  • OECD

Poliwiki Project




  • Region focus: France
    • National Energy Efficiency Action Plan (NEEAP)
    • Retailer Sustainable Commerce Agreement
    • Le Grenelle de L’Environnement (Environment Round Table)
    • Climate-Energy Contribution

Submit new policy analysis

poliwiki project18

  • Poliwkiyour gateway to industry government collaboration and debate
  • Regions:
  • France
  • Germany
  • Sweden
  • UK
  • Czech Rep.
  • Portugal
  • Poland
  • EU27
  • OECD

Poliwiki Project




  • Policy focus: Le Grenelle de L’Environnement: Articles relating to Law 1 (and part of Law 2)
  • When was it enacted?
  • What period will it be in effect?
  • What are its intended objectives (provide an abstract of the policy)?
  • Who are the key policy contacts?
  • What references can be used to find out more?
  • Which instruments does the policy employ to achieve its objectives?
    • Regulatory
    • Economic (Subsidies and Levies)
    • Behavioural (Knowledge transfer, benchmarks
    • Government lead (physical provision of infrastructure, technical means, public services)
  • Does the policy set a clear statement of intent?
    • a commitment, principle or rule to deliver ‘public good’?
  • Does the policy appear to be well organised?
    • based upon a comprehensive organisation and analysis of relevant information?
  • Which carbon arenas does the policy appear to impact the most?
  • What scale of technologies is the policy most likely to influence?
  • How will the policy's primary outcome stimulate the ICT sector?
  • Is primary outcome above fully explained and understood?
  • What is the value or utility placed on each potential outcome, is this well defined?
  • How effective is the policy for supporting ICT enabled energy efficiency?
  • What opportunities and challenges does the policy create for ICT vendors?

Submit new policy analysis

poliwiki project19

  • Poliwkiyour gateway to industry government collaboration and debate
  • Regions:
  • France
  • Germany
  • Sweden
  • UK
  • Czech Rep.
  • Portugal
  • Poland
  • EU27
  • OECD

Poliwiki Project




  • Policy focus: Le Grenelle de L’Environnement: Articles relating to Law 1 (and part of Law 2)
  • Which instruments does the policy employ to achieve its objectives?
    • Regulatory
      • The articles outline a number of covenants, which subscribe France to targets that include
      • > reducing greenhouse gas emissions (CO2e) by at least 20% (in line with the European Community's binding international commitment to reduce emissions) and increasing this target to 30% provided that other industrialized countries outside the European Community agree on similar goals.
      • increasing the share of renewable energies to at least 23% of its consumption final energy by 2020 (Article 2).
      • > Reducing energy consumption in existing buildings by at least 38% by 2020 (Article 5).
      • > The construction of new public and tertiary sector buildings will be subject to an application for building permits enforcing energy consumption to be less that a threshold equivalent to 50 kilowatt hours per square meter, per year on average (Article 4).
      • > The installation of smart meters for individuals to allow householders to better understand their energy consumption in real time and thus control it.
    • Economic (Subsidies and Levies)
      • The articles outline a number of economic instruments to support the delivery of targets, for example:
      • > Soft loans and grants of up to 20% of construction cost will be given to providers of social housing to support renovation projects that increase energy efficiency (Article 5)
      • > Article 18 states reduced energy consumption will be encouraged by the implementation of incentives, including taxation, for energy efficient products, the design and manufacture of products and processes that reduce energy consumption and generate renewable energy; it also states that mechanisms to
poliwiki project process

  • Poliwkiyour gateway to industry government collaboration and debate
  • Regions:
  • France
  • Germany
  • Sweden
  • UK
  • Czech Rep.
  • Portugal
  • Poland
  • EU27
  • OECD

Poliwiki Project (process)




  • Step 1. Define campaign:
    • define objectives,
    • design scope of participation (who should be in your crowd),
    • define the challenges to be posed to the crowd (so you don’t to fall for the dangers of crowd sourcing),
    • select and modify appropriate crowd sourcing platform (to ensure value for money and reliability).
  • Step 2. Initiate and launch:
    • design and ready the portal/platform;
    • design and deliver communications packages;
    • launch the portal.
  • Step 3. Manage the campaign
    • monitor portal (policing fair use and respectful behaviour);
    • deliver catalyst interventions to drive the effectiveness of the process.
  • Steps 4. Aggregate and analyse user input
    • evaluate campaign,
    • create high-level action plans (e.g. converting ideas into high-level project plans/proposals).
  • Step 5.Next steps
    • adopt, adapt, refine action plans;
    • communicate outcomes with users;
    • convert key users into the new social network that will act as catalysed change agents to deliver plans.
2 back to tae
(2) Back to TAE...

18 May

ITU (Geneva)

Workshop : ICT Sector Engagement Towards a Green Economy: “Pathways to Sustainable Energy for ALL”

OECD Green Growth Strategy.

Paris, 25 March

UNFCCC pre-sessional workshops.

Bangkok, 8-11 April

ITU symposium, Ghana 7-8 July

COP 17.


28 November- 9 December

25-27 April

OECD-NEPAD conference


Winter: Cloud Compupting: EU-US gvt initiative EU’s cloud computing expert grp

UNFCCC first sessional.

Bonn, 6-17 June

Green Standards Week. Rome, 5-9 September

10 Feb: Cloud Computinglaunch (imperial)

See SeperateSlide for TAE activities

July : TA’s Cloud commission report

6 June: Virtualisation initiative & techspecs

(2.1) Executive Summary - Extract
  • Our focus: Cloud Computing – it’s carbon impact, likely adoption and the role of policy in four EU countries: France, Germany, Sweden and UK.
  • Our approach: to develop ‘open’ methodologies and models; leverage data and expertise from our partners; build upon prior work (e.g. GeSI).
  • Our key findings from shifting 3 applications from ‘on-premise’ to Cloud
    • Dramatic reduction in numbers of servers = significant reduction energy consumption
      • Small/micro firms represent 60% of savings
    • Akin to reducing ICT’s carbon footprint by 5%
    • Energy mix more influential than PUE

CO2e Millions of Tonnes

Approx 90%

2 2 what can policy makers do to drive adoption extract
(2.2) What can Policy Makers do to Drive Adoption? - Extract

Each of our four countries guide or provide broad incentives for general energy efficiency.

e.g. The UK

  • Policy is broadly supportive
    • However, it is so “at 10,000 feet”
  • Can policy makers have a more direct impact?
2 3 several broad mega trends favour shift to the cloud extract
(2.3) Several broad ‘mega trends’ favour shift to the cloud - - Extract

Most social and economic mega trends support the adoption of Cloud Computing, but none will make a decisive difference on their own

Global Economic Turbulence

Sustainability Movement

Rise of Social Technologies


Rise of Mobile Technologies


Privacy and Data Protection Concerns





Note: A number of trends that support the adoption of Cloud Computing are also likely to drive the growth of the ICT sector, therefore, increasing Carbon Emissions.

examples of enabling technologies extract
Examples of enabling technologies Extract

The jigsaw of a low carbon economy &examples of Enabling Technologies:the future of the IT to ET project

  • Smart home energy monitoring
  • Cloud Computing
  • Smart HVAC
  • Building management
  • Teleworking
  • Smart logistics
  • Efficient/electric vehicles
  • Smart motors
  • Traffic flow monitoring and planning
  • Smart grid
  • Combined heat power
  • Integrated heating/refrigeration
  • Personal transport optimisation
  • Industrial process automation
  • Waste minimisation
  • Optimised product design tools
  • Product dematerialisation
  • Smart farming
  • Enhanced land use management
an example enabling technology extract
An example enabling technology Extract

If 80% of organisations across the EU adopted cloud based email, CRM and groupware we’d save 7.47Mt of CO2e?

5% of the ICT sector’s carbon footprint in the EU

Sweden 0.01 Mt CO2e

UK 1.26 Mt CO2e

Poland 0.51 Mt CO2e

Germany 1.91 Mt CO2e

Czech Republic 0.19 Mt CO2e

France 0.19 Mt CO2e

Portugal 0.15 Mt CO2e

Total emissions abatement enabled by Cloud Computing (by switching off on-premise servers and server infrastructure)

The total emissions created by a Cloud Computing infrastructure large enough to replace the on-premise services

Net carbon emissions abatement enabled by Cloud Computing

(2.4) ASK # 2 = TAE’s tech mission
  • Participation in UNFCCC technology stand:
    • Present High-Technology Solutions for Climate Change (from solar power to cloud computing)
    • Virtual Technology (follow-on from TAE/UNFCCC’s Bonn outreach)
    • Participate in UNFCCC’s Media Center - interviews with company experts
    • N.B. Opportunity for a Member to sponsor UN’s virtual presence at the stand (e.g. Lync, Webex, Adobe Connect etc.)

Deliverable 1

  • Climate Change Summit:
  • COP 17, Durban 28 November- 9 December
  • Help us further to strengthen our sector’s case as climate change solutions as well as address issues such as technology transfer (IP) and green funds and participation in the UN’s technology mechanism
  • As an UN observer organisation, TechAmerica Europe is able to include other non-Members (suppliers, partners etc.) as part of a broader trade mission to be included in events/expos/press and other opportunities.
  • Current Sponsors include: Microsoft, First Solar, RIM and INTEL. Please contact TAE by 12 September if you wish to take up this opportunity.
  • UN, Governments + NGO Side event(s):
  • UNFCCC side-event panel event on technology in adaptation, mitigation and virtual solutions
  • Virtualisation side-eentwith UNFCCC
  • Joint event with ITU and Manchester university on Adaptation (tbc)
  • TAE eventwith Ghana on Adaptation (tbc)
  • TAE side-event on ICT4EE work with Imperial College: “poliwiki” (tbc)
    • N.B. Request for Member sponsorship of the UN’s virtual support at side-events (e.g. Lync, Webex, Adobe Connect etc.)

Deliverable 2

  • Trilogy of virtual events hosted by our member companies:
  • World Bank on Adaptation projects (21/9) (tbc)
  • ICT4EE project – poliwicki (20/10) (tbc)
  • Climate Change Grp. – projections on COP17 (16 nov) (tbc.)
  • Provide Virtual Technology to COP as well as certain UNFCCC expert workstreams:
  • E.g. IPCC bureau, Technology network

Deliverable 3

Join us to develop low carbon solutions

e: [email protected]