Kuehn Enterprises Marketing Plan. By Victoria Kuehn-Larson June 14, 2011. Introduction to Kuehn-Enterprises.
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By Victoria Kuehn-Larson
June 14, 2011
“to maintain the leading edge in training in the industry, and to continually improve the excellence of techniques and products through involvement in associations and through communications with clients and peers”
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Creating the media budget:
Set aside five percent of gross sales for marketing and advertising.
Online Services currently being used
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And many others……
Close attention needs to be tracked on the company’s advertising efficiency and the number of inquiries generated by an advertisement. How much has been spent of each of the different methods used. The sales-promotion efficiency and the number of inquiries generated by the promotion and the percentage of how many coupons or vouchers were redeemed.