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MARKETING PLAN. Pro-Evolution Fitness & Health. Product Definition. Personal Training At pro-evolution we specialize in providing health and fitness services We provide both private studio and in-home personal fitness training We also offer nutritional consultation and diet analysis.

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Marketing plan

Pro-Evolution Fitness & Health

Product definition
Product Definition

  • Personal Training

  • At pro-evolution we specialize in providing health and fitness services

  • We provide both private studio and in-home personal fitness training

  • We also offer nutritional consultation and diet analysis


  • At Pro-Evolution fitness & conditioning our personal trainers provide in-home training

  • We guarantee results through a goal oriented process at Pro-Evolution

  • Experienced trainers to guarantee results

Market summary
Market Summary

  • The past health and fitness market has been more commercial

  • Today we see more & more private/exclusive in home training

  • Also small classes in studios are also being offered

Communication strategies
Communication Strategies

  • Target Consumer Demographics

  • People over weight that can afford exclusive home training

  • Athletes

    -require special programs to enhance performance and reduce injury

  • Seniors

    - As their body changes their workout needs to be changed to maximize benefits and reduce injuries

  • Just anyone who would like to live a healthier lifestyle

Cost of goods
Cost of Goods

  • Studio is rented for $ 25/per hour

  • The studio is fully equipped with the training material needed

  • Some clients get trained from their home studios, so the expense there would be gas money to drive there

Public relations
Public Relations

  • Welcome letters

    - all clients who sign up will receive a personal letter

  • Social Events

    - we plan on holding a neighborhood fun day and Barbeque

  • Prizes/Awards

    - we are going to offer prizes for clients are who are working hard for improvements, and awards for The Most Weight Loss, The Most Muscle Gained, etc

Other promotion
Other Promotion

  • Direct marketing

  • We plan on using all the social media channels( YouTube, Facebook, Twitter etc) to bring more awareness to our service

  • Marketing Programs

  • We plan on holding a free healthy eating seminar at the local fitness center or gym and there we will hand out business cards and flyer's

  • We are also going to give away gift certificates because they are a great way for our clients to introduce our service to their friends and family

Launch strategies
Launch Strategies

  • We plan in having active Facebook, YouTube, and Twitter pages where we can upload short videos of how the session usually goes

  • We plan on giving away 15 sessions free of charge; the first 15 people who sign up to anyone of our social media channels will receive one free session

  • Our facebook page will be designed for our clients or visitors to post their thoughts of how the session was for them


  • Pricing

    -$60 per person/ private 1 on 1

    -$25 per person/ group session ( max 3 people per group)

  • Competition prices

    -$45 per person/ single session

    -$30 per person/ group session ( max 2 people per group)

  • Cancellation Policies

  • 24 hours cancellation notice is required, if the client would like to reschedule we will do our best to accommodate their request

  • 1 cancellation is allowed per customer without charge. Any cancellation after that will result in chare for a session

  • Sessions will be cancelled if clients are more than 15mins late

Success metrics
Success Metrics

  • First Year Goals

  • Sign one new clients every month

  • Additional year goals

  • Our goals are to have our clients show their family and friends results

  • Another goal we have is to retain clients as well as add new ones

  • Measures of success/failure

  • We measure success by how many clients we sign and maintain

  • Success is also measured by clients feeling great and looking great

  • We measure failure by not getting clients to sign and unsatisfied clients