Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
MARKETING PLAN MOMENTS… Cherish with us…. PRESENTED BY- SOURAV RAINA A65 GAURAV GERA B63 PRIYANKA SHARDA B28 SIMRANMEET KOUR B44
PURPOSE ”To establish the company as a renown brand name in the field of event management & to become known as the prestigious organization under all circumstances.”
MISSION • To provide best of the services to clients. • To conceive, design and execute events that create the WOW factor .
BUDGET • Initial expenditure on advertising and promotions activities = Rs 1 Lac • After that we will spend 7 % (approx.) profit on marketing activities
CURRENT TARGET MARKET SCENARIO • Currently we are targeting ROURKELA and JHARSUGDA. • Comparatively high standard of living • People mainly indulged in business activities.
DEMOGRAPHICS ROURKELA • Total population = 689,298 (2009) • Highest per capita income in Orissa • Males constitute 54% of the population and females 46%. • Rourkela has an average literacy rate of 75%
JHARSUGUDA • Population = 75,570 (2001) • Males constitute 52% of the population and females 48% • One of rapidly growing city of Orissa
MARKET NEEDS • Quality services at reasonable cost • Quick availability of service
MARKET TRENDS • No any major player in the market • Services are outsourced from outside • No heavy advertisements and promotions.
ANALYSIS SUMMARY • Less competition • Customers have good amount of disposable income • The competitors are not focusing so much on advertising and promotions.
MARKETING STRATEGY To differentiate the services on the basis of :- • QUALITY • COST.
MARKETING OBJECTIVES • To grab the untapped market and to increase the market share near about 20% in 1 year. • Achieve a steady increase in market penetration.
DETERMINE FINANCIAL OBJECTIVES • Increase the profit margin gradually • Achieve a double digit growth for first 4 years
POSITIONING MOMENTS will position itself as the HIGH QUALITY SERVICE provider at REASONABLE COST
PRICING • Initially pricing will be based on the pricing strategy of competitors for similar kind of services. • after the establishment of brand name the pricing would be according to the quality.
ADVERTISING AND PROMOTION • Advertise through news paper- TELEGRAPH and DANIK BHASKAR • Flash advertisements on LOCAL CHANNELS • Advertisements in MAGAZINES. • Pamphlets and hoardings • Social media advertisements • Website
CUSTOMER SERVICE • development of a personal relation department • 24*7 helpline and customer assistance • Online order and complaint registration facility.