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MARKETING PLAN - PowerPoint PPT Presentation

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MARKETING PLAN
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  1. MARKETING PLAN MOMENTS… Cherish with us…. PRESENTED BY- SOURAV RAINA A65 GAURAV GERA B63 PRIYANKA SHARDA B28 SIMRANMEET KOUR B44

  2. PURPOSE AND MISSION

  3. PURPOSE ”To establish the company as a renown brand name in the field of event management & to become known as the prestigious organization under all circumstances.”

  4. MISSION • To provide best of the services to clients. • To conceive, design and execute events that create the WOW factor .

  5. BUDGET • Initial expenditure on advertising and promotions activities = Rs 1 Lac • After that we will spend 7 % (approx.) profit on marketing activities

  6. SITUATIONAL ANALYSIS

  7. CURRENT TARGET MARKET SCENARIO • Currently we are targeting ROURKELA and JHARSUGDA. • Comparatively high standard of living • People mainly indulged in business activities.

  8. DEMOGRAPHICS ROURKELA • Total population = 689,298 (2009) • Highest per capita income in Orissa • Males constitute 54% of the population and females 46%. • Rourkela has an average literacy rate of 75%

  9. JHARSUGUDA • Population = 75,570 (2001) • Males constitute 52% of the population and females 48% • One of rapidly growing city of Orissa

  10. MARKET NEEDS • Quality services at reasonable cost • Quick availability of service

  11. MARKET TRENDS • No any major player in the market • Services are outsourced from outside • No heavy advertisements and promotions.

  12. ANALYSIS SUMMARY • Less competition • Customers have good amount of disposable income • The competitors are not focusing so much on advertising and promotions.

  13. MARKETING STRATEGY & OBJECTIVES

  14. MARKETING STRATEGY To differentiate the services on the basis of :- • QUALITY • COST.

  15. MARKETING OBJECTIVES • To grab the untapped market and to increase the market share near about 20% in 1 year. • Achieve a steady increase in market penetration.

  16. DETERMINE FINANCIAL OBJECTIVES • Increase the profit margin gradually • Achieve a double digit growth for first 4 years

  17. POSITIONING MOMENTS will position itself as the HIGH QUALITY SERVICE provider at REASONABLE COST

  18. MARKETING MIX

  19. PRICING • Initially pricing will be based on the pricing strategy of competitors for similar kind of services. • after the establishment of brand name the pricing would be according to the quality.

  20. ADVERTISING AND PROMOTION • Advertise through news paper- TELEGRAPH and DANIK BHASKAR • Flash advertisements on LOCAL CHANNELS • Advertisements in MAGAZINES. • Pamphlets and hoardings • Social media advertisements • Website

  21. CUSTOMER SERVICE • development of a personal relation department • 24*7 helpline and customer assistance • Online order and complaint registration facility.

  22. THANKS YOU