Marketing Plan. Outline. Overview and Goals Market Analysis Marketing Strategy Customer Service Implementation Assessment. Overview & Goals. Overview: One paragraph. Who is our target market? Are our suppliers? Is our team? Will distribute this product? Are our competitors?
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Outline • Overview and Goals • Market Analysis • Marketing Strategy • Customer Service • Implementation • Assessment
Overview & Goals • Overview: One paragraph. • Who is our target market? Are our suppliers? Is our team? Will distribute this product? Are our competitors? • What are am I selling? Is our strategy and competitive advantage? Quantities and prices will you sell? • Where Are your suppliers and buyers? will you be located in order to reach them? • When are the seasons of marketing advances? Will you open for business or initially promote your business? • How are you going to market your brand (medium)? Much are you going to spend on marketing? • Goals: four or five. Use SMART.
Market Analysis • Identify Target Markets • Demographics: gender, race, ethnicity, religion, income, education, age, stage, sexual orientation • Locationally • Lifestyle (Psychographics): hobbies, work style, entertainment, clubs, vacation • Research your Competition • Asses Market Trends • Conduct Market Research
Marketing Strategy • General Description • Distribution • Packaging • Pricing • Branding • Sales/Incentives, Advertising • PR, Networking
Match the Tagline • Minted • FLAVORx • CarePages • RealKidz • Yelp • Dogster • Visual CV • Jott • First Flavor Turn your words into action For the love of dog We make medicine a lot less yucky Reinventing the resume Marketing with a taste Real people. Real reviews. Welcome to a community of hope Lifestyles for everybody The freshest designs on paper
Other Aspects of Marketing • Customer Service • Implementation • Assessment