Telling the Story of America’s Land Grant Colleges. Marketing Strategy. Experiment Stations engaged in a two-fold public relations strategy Develop and regularly deploy compelling message materials, including op-ed contributions, blog posts, and regional media placements
Experiment Stations engaged in a two-fold public relations strategy
Develop and regularly deploy compelling message materials, including op-ed contributions, blog posts, and regional media placements
Plan strategically targeted grassroots public relations events with the target audience
Monthly conference calls to discuss strategy and enhance accountability with a newly formed ESCOP System Marketing and Communication Committee chaired by Gerry Arkin
Stephen Herbert, Director, Massachusetts Agricultural Experiment Station
Michael Hoffmann, Director, New York State Agricultural Experiment Station
Nancy Cox, Associate Dean for Research; Director Animal Physiology, University of Kentucky
Mark Hussey, Vice Chancellor and Dean of Agriculture and Life Sciences, Texas A&M
Makola Abdullah at Florida A&M University
Marvin Burns at Langston University.
Bill Ravlin, Associate Director, Ohio Agricultural Research and Development Center, The Ohio State University
Mary Duryea, Associate Dean for Research and Associate Director Reforestation and Urban Forestry, University of Florida
Ron Pardini, Associate Director & Interim Dean, College of Agriculture, Biotech & Natural Resources, University of Nevada
Colin Kaltenbach, Vice Dean, College of Agriculture-Life Sciences and Director of Experiment Station, University of Arizona
USA Today has the largest circulation of any newspaper in the United States, with more than two million copies circulated each business day.
The Huffington Post is the largest independent news sites in the world. It receives 12.3 million unique page views a month which is more than the Washington Post, Wall Street Journal and Los Angeles Times.
Delta Farm Press provides growers and agribusiness with in-depth coverage of the region's major crops plus the legislative, environmental and regulatory issues that affect their businesses.
Receives an average of 3.5 million hits per day according to Cision New Media Analysis
Politico is one of the most visited newspaper sites in the U.S. In the last six months, the site has averaged on a monthly basis: 7:39 minutes average time spent per person; 3.23 million unique visitors per month; and 18.77 million page views per month
Bruce McCarl article on the need for further Ag research on climate change
Adam Liska article on the need to include greenhouse gas emissions from US military operations in the Persian Gulf in any estimate of the comparative carbon footprints of oil and biofuels
Multiple Institutions planning pieces: September 2010 “National Childhood Obesity Awareness Month”
Job training and professional development
Michelle Obama and Childhood Obesity Initiatives
Administration’s stated strategies include updating child nutrition policies in a way that addresses the best available scientific information and ensuring access to healthy, affordable food in schools and communities
Highlight work of institutions as legislation in Congress stalls
Renewables, conservation, sustainability
Full participation needed within system to maximize success
Continually look for ways to improve execution of marketing strategies
Develop regular editorial contributors to tell stories