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Transformational Leader. Howard Schultz. Starbucks Chairman & CEO. Schultz is transformational through…. Idealized Influence – Providing sense of mission Inspirational Motivation – Emotional appeals and story telling Intellectual Stimulation – Creativity and innovation

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howard schultz

Transformational

  • Leader

Howard Schultz

Starbucks Chairman & CEO

schultz is transformational through
Schultz is transformational through…

Idealized Influence – Providing sense of mission

Inspirational Motivation – Emotional appeals and story telling

Intellectual Stimulation – Creativity and innovation

Individualized Consideration – Supportive climate

idealized influence
Idealized Influence

Starbucks Mission:

to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time

82% job satisfaction rate (for 2 reasons)

#1 Opportunity to work with an enthusiastic team

#2 Opportunity to work in a place where employees have value

http://www.workforce.com/articles/starbucks-is-pleasing-employees-and-pouring-profits

inspirational motivation
Inspirational Motivation

Schultz shared his story on Oprah’s, Super Soul Sunday

“It was not the calling of coffee, but the calling to try to building a company that my father never got a chance to work for…When we began Starbucks what I wanted to try to do was to create a set of values, guiding principles, and culture.”

http://www.oprah.com/own-super-soul-sunday/Full-Episode-Oprah-and-Starbucks-CEO-Howard-Schultz-Video

intellectual stimulation
IntellectualStimulation

Schultz says innovation…

• takes curiosity and courage

• involves taking the road less traveled

• can take place inside the company also. Inside innovation creates excitement and value.

http://www.youtube.com/watch?v=ll-64gNuT3E

starbucks innovation
Starbucks Innovation

Starbucks replicated the taste of a Starbucks brewed cup of coffee in an instant form – Starbucks Instant Coffee!

individualize consideration
IndividualizeConsideration

Schultz provides a supportive climate by

providing 95,000 employees…

• Full health insurance benefits

• Stock awards

• Free coffee

http://money.cnn.com/magazines/fortune/best-companies/2012/snapshots/73.html