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ChooseESC! Campaign: Saving Lives on the Roads with ESC Technology

Explore the impactful ChooseESC! campaign launched by eSafetyAware to reduce road traffic fatalities, aiming to save over 4,000 lives in Europe. The installation rates of ESC (Electronic Stability Control) in various car segments and the global push for widespread ESC adoption. Learn about the NHTSA's plans to make ESC mandatory in all US passenger cars by 2012 and the significant safety benefits it offers. Discover the advanced ESC systems already on board in vehicles from major manufacturers. Delve into how ESC technology works and the various activities and events organized by ChooseESC! and eSafetyAware to promote and showcase ESC benefits. Stay informed about the latest developments in vehicle safety technologies and future initiatives to enhance road safety globally.

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ChooseESC! Campaign: Saving Lives on the Roads with ESC Technology

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  1. ChooseESC! Campaign

  2. Launched by eSafetyAware!

  3. Development in road traffic fatalities

  4. More than 4.000 lives to be saved in Europe

  5. ESC installation rate 2003-2006

  6. ESC installation rate by car segment 2003-2006

  7. International ESC installation rates

  8. US Policy on ESC Nicole Nason, the NHTSA Administrator, believes ESC to be “the greatest life saving technology since the seat belt” and has proposed a Federal Motor Vehicle Safety Standard (FMVSS) that will make ESC mandatory in all US passenger cars by model year 2012. NHTSA estimate that ESC will only cost the consumer $111 and would: - reduce single-vehicle crashes of passenger cars by 34 percent and single vehicle crashes of sport utility vehicles by 59 percent; - save 5.300 to 10.300 lives and prevent 168.000 to 252.000 injuries in all types of crashes annually if all light vehicles on US roads were equipped with ESC systems. NHTSA has proposed a Global Technical Regulation (GTR) at the World Forum for Harmonization of Vehicle Regulation (UNECE WP29) based on their FMVSS.

  9. What is on board today? Acura, Honda: Vehicle Stability Assist (VSA) Alfa Romeo, Fiat, Nissan, Infiniti: Vehicle Dynamic Control (VDC) Audi, Dodge, DaimlerChrysler, Chrysler, Fiat, Hyundai, Holden, Honda, Jeep, Kia, Mercedes, Opel, Peugeot, Renault, SEAT, Škoda, Suzuki, Vauxhall, VW, Saab : ESP - Electronic Stability Program Buick, Chevrolet, GM, Pontiac, Saturn: StabiliTrak BMW, Jaguar, Land Rover, Mazda, MINI Cooper, Rover: Dynamic Stability Control (DSC) Cadillac: All-Speed Traction Control & StabiliTrak Corvette: Active Handling Ferrari: Controllo Stabilita (CST) Ford: AdvanceTrac and Interactive Vehicle Dynamics (IVD) Honda : Electronic Stability Control (ESC) Lexus: Vehicle Dynamics Integrated Management (VDIM) with Vehicle Stability Control (VSC) and Traction Control (TRAC) systems Lincoln, Mercury : AdvanceTrak Maserati: Maserati Stability Program (MSP) Mitsubishi: Active Skid and Traction Control Oldsmobile: Precision Control System (PCS) Porsche: Porsche Stability Management (PSM) Subaru: Vehicle Dynamics Control Systems (VDCS) Toyota: Vehicle Dynamics Integrated Management (VDIM) with Vehicle Stability Control (VSC) Volvo: Dynamic Stability and Traction Control (DSTC)

  10. Correct description on how ESP works

  11. ChooseESC Activities • Defining campaign strategies • Production of information material • Production of videos • Creation of website • Launch of campaign in cooperation with Euro NCAP and the European Commission • ESC demonstration events

  12. ChooseESC! Launch event 8 May • Workshop - bringing ESC to market • - Presentations from Europe, US, Australia, and Canada • Test drives • - Double lane change • - Slalom • - NHTSA test • Launch of Euro NCAP availability study

  13. Test drives at the launch event

  14. Future eSafetyAware! activities • ESC events throughout Europe • - France • - Greece • - UK • - etc. • Demonstration event for heavy duty vehicles • Making ChooseESC! part of advertising • Define future structure and activities/technologies for eSafetyAware!

  15. More information www.eSafetyAware.eu www.ChooseESC.eu

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