What Is Social Media Marketing? • Social media marketing refers to the process of gaining traffic or attention through social media sites. • Social media marketing is the use of social media platforms and websites to promote a product or service
How To Do Social Media Marketing Step 1: Choose your social networks Step 2: Fill out your profiles completely Step 3: Find your voice and tone Step 4: Pick your posting strategy Step 5: Analyze and test Step 6: Automate and engage
Social Media Strategy The first step to any social media marketing strategy is to establish the objectives and goals. These goals should be aligned with your broader marketing strategy, so that your social media efforts drive toward your business objectives .
What Is The Impact of Social Media Marketing • Social media makes it easier to get to know your audience. Tools like Facebook, Twitter etc. • Geo targeting helps you to reach a specific audience depending on their location • On social media sites, you receive instant feedback. Create a platform here where customers can file complaints and talk about their grievances if they have any while using your product • Content can be shared much faster in social media. With just a click, your brand reaches out to millions of people out there. • Creating brand awareness and reaching out to a wider audience is possible only with social media because here you will get all sorts of people from a stay at home mom to a working professional to entrepreneurs.
Social Media Marketing Benefits • Increase Brand Awareness • Improve Brand Loyalty • Generate A Conversation Around Your Brand • Learn How To Connect With Your Audience Through Social Listening • Gather Data From Audience Research To Improve • Direct Referral Traffic To Your Site Or Blog • Build Brand Equity • Promote Your Content • Retarget Your Audience Using Social Media
Example Social Media Marketing • Facebook • Twitter • LinkedIn • Instagram • You Tube
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