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Social Media Marketing

Social Media Marketing

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Social Media Marketing

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  1. Social Media Marketing Lecture 6 Final Project Overview

  2. Needed items • Create Gmail address to use in course • Download Jing http://www.TechSmith.com/Jing • Create Dropbox account http://bit.ly/hJ4iYK • Create Facebook ads facebook.com/ads/create • Create LinkedIn ads linkedin.com/ads/home

  3. Needed Tools • Jing.com • Demonstration • http://www.1stwebdesigner.com/freebies/free-screencasting-tools-video-tutorials/ • Photoshop (or any photo-editing software) • Splashup: Free, polished interface, tools & palettes modeled after Photoshop (e.g. layers) • Picnik: Most popular web-based photo editor; integrated with Flickr

  4. Project Requirements • 5’ Jing video showing your blog, Twitter, LinkedIn Profile & Ads, Facebook Page & Ads, and Bit.ly & Klout analytics. • If you are outside this duration, you will lose all 10% • Detailed requirements for each medium provided on the next 16 slides

  5. Project Requirements • Blog: • 2 posts (150 words each) (incl. photo, video, link) • 2 comments (50 words each) • Links (with images) to Twitter, FB Page, & LinkedIn • Allow for sharing of comments • Required widgets: Twitter, Tags, Blogroll/Links, Pages • Optional widgets (at least 2 from): Calendar, Search, Polls, Blog Stats, Box.net, Akismet, Top Rated, or others)

  6. Project Requirements • Blog • Topics relevant to your business • Each post should link to relevant resources online • Evaluated on quality of engagement, fit with themes of course, clarity of expression, cultivation of community through regular activity • Each blog post must include “IESEGSMM” tag

  7. Example Blog

  8. Project Requirements • Create a Twitter account • Complete Profile • Follow your classmates (by finding them on my IESEG-SMM list) • Create 2 public & 1 private lists • Add at least 3 tweeps in each list (e.g. IESEG, MKTG, Competition) • Tweet about your new Twitter account with #IESEGsmm and your own registered hashtag included

  9. Project Requirements • Twitter: • 24 tweets (all with #IESEGsmm): • 8 Original content • 8 RTs • 8 Mentions (@) • 3 shortened URLs (Bit.ly) to • Facebook Page, • LinkedIn Profile • Blog

  10. Example Twitter

  11. Project Requirements • LinkedIn • 100% Complete Profile • Joined Group “IESEG Social Media Marketing” • Tweet 1x after above steps with #in in tweet (to post on LinkedIn status) • Discussion: Total of 2 answers/questions • 2 Ads

  12. Example LinkedIn Profile

  13. Example LinkedIn Discussions

  14. Example LinkedIn Ads

  15. Project Requirements • Facebook • Create a Profile • Create a Page • Invite ‘friends’, Post on wall, Create Event & Promote, Track & Update) • Create 2 Ads (Create photo(s) and text) • Facebook Page: Naming information: http://www.facebook.com/help/?page=1167

  16. Example Facebook Page

  17. Example Facebook Ads

  18. Project Requirements • Analytics • Report your Klout score • Speak to your recommendation to increase Klout • Report your Bit.ly Analytics • Shorten at least 5 URLs • Analyze effective reach • Speak to your recommendations to increase clicks

  19. Example Bit.ly analytics

  20. Example Klout analytics

  21. End of course • Check list • Evaluation

  22. Check List • Jing: Downloaded Jing • Dropbox: Create & Share folder w/ `coursari@msu.edu • Blog: Listed on Blogroll • Twitter: Followed, Following, & Listed on IESEG-SM • Bit.ly: Connected on Tweetdeck • Klout.com: Connect all three accounts (FB, TWI, In) • Facebook Profile • Facebook Page • LinkedIn Profile • LinkedIn: Join Group 'IESEG Social Media Marketing’ • Social Ads: 2 in each with media placement • Emailed all business information to coursari@msu.edu

  23. Social Media Marketing: The Instructor • Contact info: • Web: Coursaris.com • Email: coursari@msu.edu • Facebook: Dr.C.Coursaris • Twitter: @DrCoursaris • Web: www.msu.edu/~coursari • Skype: Ccoursaris